The Twin Z Pillow Shark Tank Update refers to the follow-up information and progress report on Twin Z Pillow, a breastfeeding pillow designed for twins, after its appearance on Shark Tank Season 6, Episode 18.
Entrepreneurs Michelle and Jason Barsosky pitched their product, seeking $75,000 for 10% equity. Although they secured a deal with Lori Greiner for $75,000 in exchange for 15% equity, the deal ultimately did not close. Despite this, Twin Z Pillow continued to thrive, expanding its product line and reaching $1 million in annual revenue by 2022.
The update highlights the company’s post-Shark Tank success, including its growth, product expansion, and estimated net worth of $3 million to $5 million.
Twin Z Pillow Net Worth
As of 2022, the estimated net worth of Twin Z Pillow is between $3 million and $5 million. This valuation is based on:
Annual revenue of $1 million (as of August 2022)
Strong online sales and retail presence (available on Target’s website and direct-to-consumer)
Expansion of product lines (including a nursing pillow for single babies and the SleepZ Pillow)
Brand recognition and customer loyalty
Even though the deal with Lori Greiner on Shark Tank did not close, Twin Z Pillow successfully scaled its business independently, proving to be a profitable and growing company in the baby products industry.
Twin Z Pillow Shark Tank Success Highlight
| Category | Details |
|---|---|
| Founders | Michelle and Jason Barsosky |
| Industry | Baby Products |
| Product | Twin Z Pillow – A breastfeeding pillow for twins |
| Shark Tank Season | Season 6, Episode 18 |
| Investment Ask | $75,000 for 10% equity |
| Final Deal | $75,000 for 15% equity with Lori Greiner (deal never closed) |
| Revenue Growth | $1 million annually (as of August 2022) |
| Product Expansion | Added single-baby nursing pillow & SleepZ Pillow |
| Retail Presence | Available online & on Target’s website |
| Current Status | Still in business & growing |
| Estimated Net Worth | $3 million – $5 million |
Twin Z Pillow Overview
| Category | Details |
|---|---|
| Name | Twin Z Pillow |
| Founders | Michelle and Jason Barsosky |
| Industry | Baby Products |
| Product | Breastfeeding pillow designed for twins |
| Funding Sought | $75,000 |
| Investment Ask | $75,000 |
| Equity Offered | 10% |
| Valuation | $750,000 |
The Story Behind Twin Z Pillow
The Twin Z Pillow was inspired by necessity when Michelle Barsosky, a mother of twins, faced difficulties breastfeeding both babies at once. After searching for a practical solution, she found that nothing on the market met her needs. Determined to create a comfortable, supportive, and ergonomic solution, she designed her own pillow.
After realizing its potential, Michelle and her husband, Jason, patented the Twin Z Pillow and began manufacturing it in the USA using high-quality materials. The pillow quickly gained popularity among parents due to its versatility and functionality.
Key Features of Twin Z Pillow:
Supports twins while breastfeeding or bottle-feeding
Doubles as a pregnancy pillow for expectant mothers
Provides relief for C-section moms
Functions as a tummy-time pillow for babies
The product gained traction through direct-to-consumer sales, earning rave reviews and becoming a best-seller among twin parents.
Shark Tank Recap: A Competitive Pitch
When Michelle and Jason appeared on Shark Tank (Season 6, Episode 18), they sought $75,000 for 10% equity, valuing their company at $750,000.
Sharks’ Responses & Offers:
- Kevin O’Leary & Robert Herjavec: Offered royalty-based deals, requiring a payout per unit sold.
- Barbara Corcoran: Initially offered $75,000 for 20% equity, later adjusting to 15%.
- Lori Greiner: Matched Barbara’s offer at $75,000 for 15% equity and ultimately won the deal.
- Mark Cuban: Admired the couple’s effort but did not make an offer, advising against royalties.
Final Outcome:
✅ Deal Accepted: $75,000 for 15% equity with Lori Greiner.
❌ However, the deal never officially closed.
Twin Z Pillow’s Growth After Shark Tank
Despite the deal falling through, Twin Z Pillow continued to expand, proving that entrepreneurs don’t always need a Shark to succeed. The company remained self-funded and grew steadily, reaching an impressive $1 million in annual revenue by August 2022.
New Product Additions:
- A Nursing Pillow for Single Babies – Expanding its market beyond just twin parents.
- SleepZ Pillow – A pillow designed to help children fall asleep faster.
Revenue Growth: By 2022, the business hit $1 million in annual revenue, showing consistent demand and strong sales.
Retail Expansion:
- Sold directly online via their website
- Featured on Target’s website, increasing visibility and accessibility
Why Twin Z Pillow Continues to Succeed
Strong Niche Demand: Twin parents struggle with traditional pillows, making this a go-to product.
High-Quality Materials & Comfort: Made in the USA with premium materials, ensuring durability.
DTC (Direct-to-Consumer) Strategy: Selling online allows higher margins and brand control.
Word-of-Mouth & Social Proof: Positive reviews from moms, parenting groups, and influencers fuel organic growth.
Twin Z Pillow Company Information
Conclusion
Twin Z Pillow’s success story proves that innovation, perseverance, and strategic decisions can drive a business forward—even without a Shark Tank deal. Despite the agreement with Lori Greiner falling through, the company expanded its product line, reached $1 million in annual revenue, and built a strong market presence.
With an estimated net worth of $3M–$5M, Twin Z Pillow remains a trusted name in the baby product industry, demonstrating that solving real problems, delivering quality products, and leveraging online sales are keys to long-term success.
