Tabeeze is on a mission to make baby dressing much easier—and it’s doing just that with a brilliant, bottom-up design. If you’re a parent, you know the struggle of trying to wrestle a wiggling baby into a onesie, especially when you’re trying to get their head through the neck hole. Carrie Schaltz-Haslup, the founder of Tabeeze, experienced this firsthand while helping her brother and sister-in-law with their newborn. She saw the challenge, recognized the need for a solution, and created a product to revolutionize baby clothing. Enter the bottom-up bodysuit: no more struggling to get a baby’s head through tight clothing, no more frustration—just easy, stress-free dressing.
But did Carrie’s breakthrough design get the attention it deserved on Shark Tank? Let’s find out how Tabeeze evolved after its appearance on the show, the partnership that shaped its future, and what’s next for the brand.
A Quick Look at Tabeeze’s Journey After Shark Tank
When Carrie stepped onto the Shark Tank stage in Season 16, she was looking for $100,000 in exchange for 10% equity. But after an engaging pitch, she walked away with a deal from Daymond John for $100,000, but for 33.3% equity. The deal proved to be a game-changer for Tabeeze. Since then, the brand has expanded its range of products, introducing Snappy Tees and Zippy-Leg Rompers, all made from 100% GOTS Certified Organic materials. On top of that, It was even recognized as one of TIME’s Best Inventions, a major endorsement of its innovation.
Key Takeaways:
- Innovative Design: It is known for its unique bottom-up design, which makes dressing babies simpler and less stressful for parents.
- Shark Tank Success: Carrie secured a deal with Daymond John, gaining the support and expertise needed to scale the business.
- Product Line Expansion: Beyond the signature bodysuit, They’re now offering Snappy Tees and Zippy-Leg Rompers, all crafted from sustainable organic materials.
- NICU Support: For every item sold, They donates a product to a NICU, making a meaningful impact on vulnerable babies.
- Recognition: Tabeeze made it to TIME’s Best Inventions list, helping boost brand awareness and credibility.
- Social Impact: The company’s dedication to helping NICU babies and the environment has made it a standout in the baby clothing market.
Tabeeze’s Net Worth in 2024:
As of 2024, Tabeeze’s estimated net worth is between $5 million and $7 million. The brand’s visibility on Shark Tank and its inclusion in TIME’s Best Inventions list has sparked consumer interest, propelling its growth. The future looks bright with more products hitting the market and an expanding presence in NICUs.
Tabeeze’s Net Worth in 2025:
By 2025, Tabeeze could see its net worth soar from $7 million to $10 million. The brand’s expansion plans, which include broadening its retail distribution and exploring licensing opportunities, will play a significant role in that growth. The demand for organic and sustainable baby products is increasing, and with their innovative designs, the brand is in the perfect position to capitalize on this trend.
Shark Tank Tabeeze Pitch
Shark Tank Pitch Recap
- Entrepreneur: Carrie Schaltz-Haslup
- Business: Baby Onesies
- Ask: $100,000 for 10% equity
- Result: $100,000 for 33.3% equity
- Shark: Daymond John
Carrie’s Shark Tank pitch was personal—she wasn’t just pitching a product but a solution to a real-world problem. By presenting the bottom-up bodysuit, she demonstrated how this new design makes life easier for parents and more comfortable for babies. Instead of pulling a onesie over a baby’s head, parents can slide the garment on from the feet and snap it in place.
But Carrie didn’t just need funding; she needed a partner to help her take the business to the next level. At the time, her marketing was mainly word-of-mouth and social media, but she lacked the strategic approach needed for rapid growth. The Sharks were initially skeptical, especially with only $26,000 in sales the previous year. But Carrie’s passion—and the potential of Tabeeze—was undeniable. Daymond John saw the vision and offered her $100,000 for 33.3% equity after some negotiation.
The Deal with Daymond John
Daymond’s investment came with more than money—it brought the expertise needed to propel Tabeeze forward. Initially, Daymond had offered $100,000 for 45% equity, focusing on licensing the product to scale quickly. But Carrie wasn’t ready to give up that much control. After consulting with her father, who owned 35% of the company, she negotiated a more favorable deal—33.3% equity. This partnership gave her the financial backing and guidance to grow the brand and navigate the next development phase.
Post-Shark Tank Growth: Tabeeze’s Success Story
Since its appearance on Shark Tank, Tabeeze has been on an upward trajectory. With Daymond’s guidance, the company has expanded its product line, developed strategic partnerships, and seen a surge in customer loyalty. Here’s how:
- Product Line Expansion: They’re now offering Snappy Tees and Zippy-Leg Rompers in addition to the original bodysuit. All products are made from sustainable, 100% GOTS Certified Organic materials, aligning with the growing demand for eco-friendly baby clothing.
- NICU Impact: Tabeeze’s easy-to-dress designs have been especially beneficial in NICUs, where medical equipment makes traditional clothing difficult to use. One hospital network is considering an annual order of 80,000 units, showing how valuable this product is for babies in critical care.
- Giving Back: For every item sold, They donates a product to a NICU, strengthening its commitment to helping vulnerable babies.
- Media Buzz: Recognition from TIME and other outlets has solidified Tabeeze as an innovative brand with a mission.
What’s Next for Tabeeze?
The future is looking bright for Tabeeze. The company is exploring more retail partnerships to increase its presence both in the U.S. and internationally. As demand for sustainable baby products rises, Tabeeze is perfectly positioned to capitalize on this shift. In the coming years, we can expect to see more products designed for different age groups and needs, expanding the Tabeeze brand even further.
Moreover, the company’s focus on functional, medical-friendly clothing for NICU babies will continue to drive its success in hospital markets. As Tabeeze becomes a go-to choice for parents and healthcare professionals, its impact on the baby clothing industry will only grow.
Conclusion: Tabeeze’s Ongoing Impact
Carrie Schaltz-Haslup’s vision for Tabeeze has truly changed the baby clothing industry. By focusing on comfort, practicality, and sustainability, she’s created a brand that not only meets the needs of parents but also supports the most vulnerable babies in NICUs. With the strategic backing of Daymond John and an expanding product line, Tabeeze is poised for continued growth. It’s more than just a clothing brand—it’s a game-changer for parents and babies everywhere.
As Tabeeze continues to innovate and grow, we’re excited to see how this brand will continue to reshape the future of baby clothing and become a household name.
For the latest updates from Shark Tank Season 16, Episode 10, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
