Tabeeze revolutionizes baby clothing with a unique bottom-up design, making dressing easier and stress-free for parents and babies.
Carrie Schaltz-Haslup developed the idea for Tabeeze while helping her brother and sister-in-law care for their newborn. She realized how challenging it was to dress a baby, especially with the struggle of getting a baby’s head through clothing and dealing with squirming arms. Recognizing the need for a solution, Carrie developed Tabeeze, a baby bodysuit worn from the bottom up, eliminating the need to pull anything over the baby’s head. This innovative design makes dressing babies faster, less stressful, and more comfortable for babies and parents. Let’s investigate whether Carrie secured a deal with the Sharks during her Shark Tank appearance and how the business has progressed.
Quick Summary of Tabeeze’s Journey After Shark Tank
Carrie entered Shark Tank Season 16, seeking $100,000 for 10% equity in Tabeeze. After presenting her pitch, she walked away with a deal from Daymond John for $100,000 for 33.3% equity. Since appearing on the show, Tabeeze has expanded its product range, adding Snappy Tees and Zippy-Leg Rompers to its collection. The brand has also been recognized for its innovation, earning a spot on TIME’s Best Inventions list.
Key Takeaways:
- Tabeeze is an innovative baby clothing brand featuring a unique bottom-up design, making dressing and diaper changes easier and less stressful for babies and parents.
- Carrie Schaltz-Haslup, the founder, secured a deal with Daymond John on Shark Tank, accepting $100,000 for 33.3% equity in the company.
- Since its appearance on Shark Tank, It has expanded its product line to include Snappy Tees and Zippy-Leg Rompers, all made from 100% GOTS Certified Organic materials.
- The company is focused on improving convenience for parents, especially those with babies in NICUs, and has received recognition, including a spot on TIME’s Best Inventions list.
- It is committed to social impact, donating a product to a NICU for every item sold, further solidifying its dedication to helping needy babies.
Tabeeze’s Net Worth in 2024:
In 2024, Tabeeze’s estimated net worth could range from $5 million to $7 million. The company has been expanding its product offerings and benefiting from the increased visibility after its appearance on Shark Tank and the subsequent deal with Daymond John. The recognition from media outlets like TIME’s Best Inventions likely contributed to increased sales. Additionally, its focus on the NICU market and organic materials positions it well for growth, but actual financial performance will depend on scaling efforts and securing larger retail partnerships.
Tabeeze Net Worth in 2025:
By 2025, Tabeeze could see its net worth increase to around $7 million to $10 million. This growth largely depends on how effectively the company executes its expansion plans, including more widespread retail distribution and potential licensing opportunities. With the ongoing demand for sustainable baby products and the success of its bottom-up design, It may continue to capitalize on the growing market for innovative baby clothing. If it maintains a steady growth rate and successfully broadens its reach, its net worth could continue to rise.
Shark Tank Pitch Recap: How Tabeeze Took the Stage
Shark Tank Pitch Recap
- Entrepreneur: Carrie Schaltz-Haslup
- Business: Baby Onesies
- Ask: $100,000 for 10% equity
- Result: $100,000 for 33.3% equity
- Shark: Daymond John
Tabeeze isn’t just any baby onesie. It’s an innovative clothing design to solve one of the most common struggles parents face—dressing a wiggling baby. Carrie introduced her brand, which features a bottom-up bodysuit design, allowing parents to slide the onesie on from the feet and secure it with snaps at the shoulders. This clever design eliminates the need to pull fabric over the baby’s head, making the process much easier, especially when babies are squirming.
When Carrie presented her pitch, she was not just seeking investment; she was looking for a partner to help her scale her business and improve her marketing strategy. At that point, Carrie was using organic sales methods, such as word-of-mouth and social media, but the lack of a structured marketing approach had been a significant barrier to growth.
Carrie shared key details about the product’s pricing and costs during the pitch. The Tabeeze bodysuit costs $2.90 to produce and sells for $20, while the Snappy Tees cost $4.75 to manufacture and retail for $28. These products were already gaining traction, and one hospital network was even considering an annual order of 80,000 units for NICU use, highlighting Tabeeze’s potential beyond consumer markets.
However, the Sharks were cautious. Kevin O’Leary questioned how Carrie justified a $1 million valuation with only $26,000 in sales in the previous year and $17,000 in sales so far for the current year. Moreover, Carrie disclosed that she had invested $1 million of her capital, most of which had gone to consultants who failed to deliver results. Despite these concerns, Carrie’s passion for her product was evident, which caught Daymond John’s attention.
The Deal with Daymond John
After some back and forth, Daymond John made Carrie an offer. He proposed $100,000 for 45% equity, focusing on licensing the product. Daymond saw the potential in Tabeeze, but he believed licensing was the best strategy to scale the business. Carrie, however, wasn’t willing to give away that much equity. After consulting with her father, who owned 35% of the company, Carrie negotiated the offer down to 33.3% equity, and Daymond accepted. This deal gave Carrie the capital and strategic partnership needed to push Tabeeze into its next growth phase.
Post-Shark Tank: The Growth of Tabeeze
Since appearing on Shark Tank, Tabeeze has experienced significant growth, fueled by Daymond John’s branding and scaling expertise. Key drivers of the brand’s success include:
- Product Line Expansion: Tabeeze now offers Snappy Tees and Zippy-Leg Rompers, in addition to its original bodysuit, all crafted from 100% GOTS Certified Organic materials for added comfort and safety.
- NICU Partnerships: The brand’s easy-to-dress designs have particularly benefited babies in Neonatal Intensive Care Units, allowing quick, hassle-free dressing without disrupting medical equipment. A network is considering an annual order of 80,000 units.
- Charitable Giving: Tabeeze donates one product to a NICU for every item sold, strengthening customer loyalty and raising awareness about accessible clothing for medically vulnerable infants.
- Media Recognition: The brand was named one of TIME’s Best Inventions, boosting its credibility and attracting more customers.
- Increased Availability: Tabeeze products are now available on their website and Amazon, expanding global reach and driving sales.
- Positive Customer Feedback: Parents praise the brand for its innovative, easy-to-use designs, with particular appreciation from the NICU community for their practical benefits.
Tabeeze continues to grow, with a strong focus on customer satisfaction and social impact.
Looking Ahead: The Future of Tabeeze
The future looks promising for Tabeeze, with several opportunities for growth and expansion. The company is exploring potential partnerships with larger retail chains, bringing their products to more shelves across the country and internationally. Additionally, there are plans to introduce more products in the coming years, including clothing designed for other ages and needs, building on the successful model of its baby clothing line.
Moreover, Tabeeze continues exploring opportunities in hospital markets, expanding its presence in NICUs and similar environments where medical equipment makes traditional clothing a challenge. This unique focus on functional, medical-friendly baby clothing is expected to make a go-to brand for hospitals, parents, and caregivers.
The brand’s commitment to sustainability and using organic materials will likely play a key role in its future. As more parents seek eco-friendly products, Tabeeze is well-positioned to capitalize on the growing trend of sustainable, organic baby clothing.
Conclusion: Tabeeze’s Ongoing Impact on the Baby Clothing Industry
Carrie Schaltz-Haslup’s vision for Tabeeze has revolutionized the baby clothing industry. The bottom-up bodysuit addresses a common problem parents face and provides a unique, practical, and comfortable solution for babies. Since securing an investment from Daymond John on Shark Tank, Tabeeze has expanded its product line, gained recognition from major media outlets, and built a loyal customer base.
The company’s commitment to NICU babies, sustainability, and organic materials has set Tabeeze apart in the competitive baby clothing market. With Daymond John’s guidance, the company is on a strong path to success and will likely continue to grow in both the retail and hospital markets.
As more parents discover the benefits of Tabeeze, the brand is poised to become a household name. Its dedication to creating innovative, functional, and socially responsible products ensures that Tabeeze will remain a valuable asset to the baby apparel industry and the world of parental convenience.
In the coming years, we expect Tabeeze to make even greater strides, continuing to enhance the lives of parents and babies alike. Keep an eye on this innovative brand as it grows into a leader in the baby product market.
For the latest updates from Shark Tank Season 16, Episode 10, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
