Cedric Cobb stepped into the Shark Tank during Season 10 with high hopes for his company and flagship product, the Best Pocket Square Holder. Aimed at revolutionizing men’s fashion, Cedric pitched his innovative accessory with the confidence that it was a must-have for every stylish wardrobe. Seeking a $200,000 investment in exchange for 15% equity, Cedric’s journey on the show was nothing short of captivating. Let’s dive into what happened during his pitch and explore the remarkable growth of the business since the episode aired.
The Pitch: Best Pocket Square Holder
| Entrepreneur | Business | Ask | Deal | Shark |
|---|---|---|---|---|
| Cedric Cobb | Men’s Fashion Accessory | $200,000 for 15% equity | $200,000 for 0% equity + $1 royalty per unit sold in perpetuity | Daymond John |
The Best Pocket Square Holder is a lightweight, durable product designed to keep pocket squares and handkerchiefs perfectly folded and securely in place. Whether for a suit, tuxedo, sport coat, or vest, this ingenious accessory is an essential addition to any man’s wardrobe. Retailing at $19.99, the product costs just $3.40 to manufacture, offering impressive margins for the business.
During his pitch, Cedric shared impressive sales figures: over 52,000 units sold since the company’s inception, with $400,000 in revenue generated in the most recent year alone. All sales were direct-to-consumer, leveraging the company’s website and the Amazon marketplace.
Shark Tank Negotiations
Cedric’s pitch intrigued the Sharks, but not all were ready to take the plunge.
- Mark Cuban: Dropped out early, expressing limited interest in the product category.
- Robert Herjavec: Opted out, feeling the investment wasn’t a perfect fit for his portfolio.
Kevin O’Leary proposed an intriguing offer: $200,000 in exchange for a $1.50 royalty per unit sold in perpetuity, with no equity stake involved. While the deal guaranteed Cedric retained full ownership of his company, the high royalty rate raised some eyebrows.
Daymond John, initially hesitant, re-entered the conversation with a competitive counteroffer. Matching Kevin’s terms but lowering the royalty to $1.00 per unit, Daymond’s proposal aligned better with Cedric’s vision for the brand. Ultimately, Cedric accepted Daymond’s offer, solidifying a partnership with a seasoned fashion mogul.
Post-Shark Tank Success
Since its Shark Tank debut, the company has undergone significant growth and transformation. Rebranded as Best Wardrobe Solutions, the business has expanded its product line and refined its marketing strategy. The official website remains active, showcasing a diverse array of innovative accessories tailored to enhance men’s fashion.
Sales have skyrocketed, with annual revenue now estimated at a staggering $3 million. This remarkable growth underscores the product’s enduring appeal and Cedric’s strategic leadership.
Why Best Pocket Square Holder is a Game-Changer
The Best Pocket Square Holder isn’t just a niche accessory; it’s a solution to a common problem faced by men aiming to look sharp. Its lightweight, durable design ensures pocket squares maintain their perfect fold, offering reliability for both everyday wear and special occasions. Whether for a business professional or a groom on his wedding day, this product delivers style and convenience in one compact package.
The Present and Future
As of January 2025, Best Wardrobe Solutions continues to thrive. The company has maintained its focus on enhancing men’s style, offering products that combine practicality with elegance. From pocket square holders to other fashion accessories, the brand’s portfolio is designed to empower individuals to look their best effortlessly.
Cedric Cobb’s journey serves as an inspiration for aspiring entrepreneurs. His ability to identify a niche problem and provide a simple yet effective solution demonstrates the power of innovation and perseverance. The Best Pocket Square Holder is more than just a product; it’s a testament to the potential of well-executed ideas.
Conclusion
The success of the Best Pocket Square Holder highlights the impact of “Shark Tank” in fostering innovation and supporting small businesses. With its practical design and stylish appeal, the product has cemented its place in the fashion world. Whether you’re a seasoned professional or a budding entrepreneur, Cedric Cobb’s story is a reminder that great ideas, coupled with determination, can lead to extraordinary success.
