Onewith offers seamless, comfortable Swimwear designed for women of all sizes. Discover dig-free, elastic-free swimsuits that fit like a second skin.
While packing for a trip to Miami, Hayley Segar realized many women’s frustration when trying to find comfortable and flattering Swimwear. Every swimsuit option she tried seemed to have seams, elastics, or tight bands that dug into her skin, leaving her uncomfortable and self-conscious. Hayley knew there had to be a better solution, and that’s when she created Onewith, a swimwear line that eliminates the discomfort associated with traditional swimsuits.
One with Swimwear offers a groundbreaking design: seamless, elastic-free swimsuits that provide a second-skin feel for all women. The suits are crafted to ensure comfort, freedom of movement, and no digging seams. This innovation has gained significant attention, including a notable appearance on Shark Tank Season 16.
In this detailed Onewith update, we will explore the company’s journey, including its pitch on Shark Tank, the deal that followed, and its business progress since then. We will also discuss it’s commitment to inclusivity, its patent-pending designs, and its overall impact on the swimwear market.
Quick Overview of Onewith’s Journey After Shark Tank
In Shark Tank Season 16, Hayley Segar sought $200,000 for 5% equity in her innovative swimwear business, Onewith. After impressing the sharks with her pitch, Hayley secured a deal with Barbara Corcoran and guest shark Jamie Lima, offering $200,000 for 20% equity. Since then, it has seen remarkable growth, thanks to its patent-pending, dig-free swimsuits and its commitment to size inclusivity. The brand now offers sizes ranging from XXS to 4XL, making it a top choice for women looking for comfort, style, and inclusivity in their Swimwear.
Shark Tank Deal Breakdown
| Shark | Offer |
| Barbara Corcoran and Jamie Lima | Accepted $200,000 for 20% equity |
| Kevin O’Leary | No offer |
| Lori Greiner | No offer |
| Mark Cuban | No offer |
Key Takeaways
- Onewith is a seamless swimwear brand founded by Hayley Segar, offering comfortable, dig-free, and elastic swimsuits, providing a second-skin feel for women of all sizes.
- Shark Tank Deal: Hayley secured a deal with Barbara Corcoran and guest shark Jamie Lima for $200,000 in exchange for 20% equity in the business.
- The company is women-owned and WBENC-certified, emphasizing inclusivity with sizes ranging from XXS to 4XL.
- Onewith’s swimsuits are made with raw-cut edges and bonded seams, designed to eliminate the discomfort traditionally associated with Swimwear.
- The brand has generated significant sales growth, reaching $2.3 million in total revenue, with $1.3 million earned in the most recent year alone.
- Onewith is expanding its product offerings and increasing its market presence, thanks to the backing of experienced sharks.
Onewith Networth 2024
As of 2024, Onewith is estimated to have a net worth between $10 million and $15 million. The brand’s innovative, seamless Swimwear and inclusive sizing have contributed to its rapid growth, with $2.3 million in sales. Backed by Barbara Corcoran and Jamie Lima following their Shark Tank investment, continues to expand its market presence, positioning the company for continued success and increased value in the competitive swimwear industry.
Onewith Networth 2024
As of 2025, Onewith is estimated to have a net worth between $20 million and $30 million. The brand has experienced significant growth, driven by its innovative, inclusive swimwear designs and strategic investments from Barbara Corcoran and Jamie Lima. With strong revenue performance, including $2.3 million in sales, and a growing customer base, it is well-positioned to continue scaling in the competitive swimwear market, further solidifying its financial value.
Onewith’s Shark Tank Pitch
Hayley Segar stepped into the Shark Tank arena with an inspiring story about how Onewith was born out of a universal problem that many women face when trying to find comfortable Swimwear. The irritation caused by tight seams, uncomfortable elastics, and the general discomfort of traditional swimsuits was the driving force behind the creation of Onewith’s seamless swimwear line.
Onewith swimwear is distinct for its raw-cut edges and bonded seams, making it a revolutionary concept in the swimwear market. Traditional swimsuits rely heavily on elastic waistbands and seams that often dig into the skin, leaving uncomfortable marks. In contrast, it uses advanced, seamless technology that provides an exceptionally smooth fit, creating the sensation of wearing no swimsuit at all.
When Hayley presented the business to the sharks, she highlighted the uniqueness of the product, which she described as a game-changer in the swimwear industry. She stressed that her product would allow women to enjoy Swimwear without feeling restricted, offering freedom and comfort instead of the typical discomfort associated with traditional designs.
Onewith’s Financial Growth and Business Model
When asked about the company’s performance, Hayley shared that Onewith had generated $2.3 million in total sales since its inception in late 2021, with $1.3 million coming in the current year alone. This revenue growth demonstrated the strong demand for its’s products. Hayley emphasized that Onewith’s direct-to-consumer model allowed for higher margins and greater control over customer experience, which impressed the sharks.
Onewith’s cost structure also stood out. Bikini tops and bottoms cost approximately $12 to produce and were sold at retail prices of $49 and $47, respectively. One-piece swimsuits cost $23 to produce and retail for $89. These numbers showcased Onewith’s impressive profit margins and highlighted the company’s potential for growth.
Return Rate and Marketing Strategy
In the swimwear industry, return rates can be a significant challenge. However, Hayley proudly shared that Onewith’s return rate was only 11%, well below the industry average of 15% to 30%. This low return rate signalled intense customer satisfaction and proved that Onewith was solving a problem that many women could relate to.
Hayley also explained her marketing strategy and customer acquisition cost. On average, Onewith spends $9.66 per customer on advertising, and the total cost of acquiring a customer, including agency fees and influencer marketing, was $15. With this cost structure, it was able to grow its customer base efficiently and effectively, ensuring that each dollar spent on marketing-generated significant returns.
The Challenges and Considerations
During the pitch, Lori Greiner raised the issue of returns, a common challenge in the swimwear industry. Given the variability in sizing and the intimate nature of Swimwear, customers often hesitate to make purchases or are dissatisfied with their selections. However, Onewith’s low return rate showed that Hayley had successfully navigated this challenge. Lori was particularly impressed with how the company maintained a return rate well below the industry average.
Another area of focus during the pitch was retail expansion. While Barbara Corcoran saw the potential for Onewith to grow rapidly, she raised concerns about Hayley’s interest in entering the retail market. Barbara emphasized that focusing on a direct-to-consumer model would allow to maintain control over its brand and customer experience, leading to more sustainable growth.
The Deal
After much deliberation, Kevin O’Leary passed on the opportunity, not feeling that he was the right fit for the company. Similarly, Mark Cuban also opted out, expressing respect for Hayley’s accomplishments but acknowledging that he wasn’t the ideal partner for the business.
However, Barbara Corcoran saw tremendous potential in Onewith and offered $200,000 for 20% equity, stipulating Hayley committed to growing the brand through direct-to-consumer channels rather than retail outlets. Jamie Lima, the guest shark, also agreed with Barbara’s viewpoint and echoed the importance of focusing on direct-to-consumer growth.
In the end, Hayley accepted Barbara and Jamie’s offer, agreeing to give up 20% equity in exchange for the $200,000 investment. This deal set the stage for Onewith’s continued growth and development in the highly competitive swimwear market.
Post-Shark Tank Update: Growth and Expansion
Since appearing on Shark Tank, Onewith has continued to innovate and expand its reach. The brand’s patent-pending designs have made waves in the swimwear market, setting it apart from other brands by offering dig-free, elastic-free swimsuits with a unique second-skin feel. This innovation has resonated with women of all ages, shapes, and sizes, and the company has worked hard to maintain its focus on comfort and inclusivity.
Onewith’s dedication to size inclusivity is evident in its product range, which spans from XXS to 4XL. This broad size range makes the brand accessible to a wide variety of customers and allows women to find swimsuits that fit comfortably and flatter their unique body types. This commitment to diversity in sizing has contributed to Onewith’s growing popularity and positive brand recognition.
Celebrity Endorsements and Social Media Success
Celebrity endorsements have further fueled Onewith’s growth. For instance, Mari Pepin, a notable personality from Bachelor in Paradise Season 7, was seen wearing Onewith swimsuits, drawing attention from her massive fanbase. Celebrity endorsements can be a powerful tool for brand visibility, which has undoubtedly helped elevate Onewith’s profile.
In addition to celebrity endorsements, Onewith has invested in social media marketing and influencer partnerships, leveraging platforms like Instagram to reach a wider audience. The brand’s visually appealing products and relatable message of comfort and body positivity have resonated strongly with social media users, increasing brand awareness and customer loyalty.
The Future of Onewith
Looking ahead, Onewith is well-positioned for continued growth. With a clear focus on direct-to-consumer sales, size inclusivity, and comfort, the brand has already significantly impacted the swimwear industry. The partnership with Barbara Corcoran and Jamie Lima provides Hayley with the mentorship and guidance needed to scale the business effectively.
Additionally, Onewith’s plans include expanding its product line to include more swimwear options and accessories, catering to different customer preferences and seasonal demands. The company is also exploring opportunities for global expansion, as the demand for comfortable and inclusive Swimwear is not limited to the United States.
Conclusion
Onewith’s journey from a simple idea born out of frustration to a thriving business that has captivated Shark Tank viewers’ attention is a testament to the power of innovation and persistence. With $2.3 million in sales, patent-pending swimwear designs, and a clear commitment to inclusivity, it has already made a lasting impression in the competitive swimwear market.
Thanks to Barbara Corcoran and Jamie Lima’s investment and guidance, Onewith is poised for even greater success. The company’s focus on comfort, style, and accessibility will continue to drive its growth, and we can expect to see much more from Onewith in the years to come.
As Onewith expands and evolves, it will continue to set new standards for Swimwear that prioritise comfort and confidence, ensuring that women of all shapes and sizes can enjoy a comfortable, dig-free swimwear experience. Stay tuned for more updates on this innovative brand as it continues to redefine Swimwear for the modern woman.
For the latest updates from Shark Tank Season 16, Episode 9, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
