Meredith Jurica, the founder of Make Up Junkie Bags, stepped into the Shark Tank during Season 10, Episode 1010, seeking an investment for her patented and trademarked makeup bags. Designed for both convenience and style, her bags offer a unique, functional design tailored to makeup enthusiasts.
Net Worth & Business Valuation
Meredith’s dedication to quality and business growth has significantly increased the company’s value. As of 2024, Make Up Junkie Bags boasts an estimated net worth of $5 million, a testament to the brand’s continued expansion and popularity.
Key Takeaways
- Founder & Product: Meredith Jurica created stylish, patented, and waterproof makeup bags for easy access and organization.
- Shark Tank Pitch: Sought $200,000 for 15% equity; received multiple offers, accepted Lori Greiner’s deal with a $0.75 per bag royalty.
- Deal Outcome: The deal with Lori did not close due to manufacturing disagreements.
- Business Growth: Expanded to over 5,000 stores, including Buc-ee’s, with annual revenue reaching around $2 million by 2024.
- Availability: Sold on Amazon, the official website, and retail stores nationwide.
Make Up Junkie Bags at a Glance
| Category | Details |
|---|---|
| Founder | Meredith Jurica |
| Industry | Fashion, Accessories, Makeup Bags |
| Product | Patented, waterproof, and uniquely designed makeup bags |
| Funding Sought | $200,000 for 15% equity |
| Investment Received | $200,000 (conditional deal) |
| Valuation | $1.33 million |
| Retail Expansion | Available in 5000+ stores, including Buc-ee’s |
| Annual Revenue (2024) | Around $2 million |
The Inspiration Behind Make Up Junkie Bags
Like many great entrepreneurs, Meredith Jurica created her product out of personal necessity. She was frustrated with traditional makeup bags that either lacked waterproof interiors or were too bulky, making it difficult to access items easily.
Her solution? A stylish yet highly functional makeup bag that lays flat when unzipped and features an extra-large medial zipper that allows it to stay open and upright. This design prevents spills and ensures easy access to makeup, making it a favorite among users. Some even use it as a clutch for carrying essentials like a phone, wallet, and keys.
Make Up Junkie’s Shark Tank Pitch
Meredith entered the Tank seeking a $200,000 investment for a 15% stake in her company. She impressed the Sharks with her debt-free business model and strong sales—$1.5 million in revenue over the past 18 months. Her primary reason for seeking investment was to scale production beyond her current output of 6,000 bags per month.
Shark Offers & Deal Outcome
Meredith received three offers:
- Lori Greiner: $200,000 loan for 5% equity + $1 royalty per bag in perpetuity.
- Kevin O’Leary: $200,000 for 3% equity + $1.50 royalty per bag until he recoups $750,000.
- Sara Blakely: $200,000 for a $1 per bag royalty until repayment.
Meredith ultimately accepted Lori’s offer after negotiating the royalty down to $0.75 per bag.
Post-Shark Tank Growth & Updates
Meredith’s dedication to quality and business growth has significantly increased the company’s value. As of 2024, Make Up Junkie Bags boasts an estimated net worth of $5 million, a testament to the brand’s continued expansion and popularity.
Although Meredith accepted Lori’s offer on-air, the deal never closed due to differing visions—Lori wanted overseas manufacturing, while Meredith was committed to keeping production in Texas. Despite this, Make Up Junkie Bags thrived.
By 2021, her products were in over 2,000 stores nationwide. She later expanded the product line with “Man Junk,” a men’s bag collection resembling a traditional dopp kit. As of mid-2024, the brand had expanded to 5,000+ retail locations, including major chains like Buc-ee’s, with annual revenue reaching approximately $2 million.
Where to Buy Make Up Junkie Bags
Make Up Junkie Bags are available on Amazon, the company’s official website, and through various retail partners. With a variety of stylish designs and practical features, these bags have become a must-have for beauty lovers and fashion enthusiasts alike.
conclusion
Meredith Jurica’s journey exemplifies how innovation, perseverance, and a deep commitment to quality can drive a brand’s success—even without a Shark’s final backing. Her Made-in-Texas bags continue to be a staple in the beauty and fashion accessories market, proving that a well-designed product can resonate with consumers on a large scale.
