Legit Kits offers easy-to-use quilt kits with vibrant designs that are perfect for quilters of all levels. Create stunning quilts with step-by-step instructions today!
In the ever-evolving crafting world, quilting has long been a beloved hobby for many. However, for newcomers or casual quilters, the complexity of starting can often be a barrier. Enter Legit Kits, a company founded by Mike O’Dell aims to simplify the quilting process with easy-to-follow, colourful, and creative kits. These kits are designed to be accessible to everyone, regardless of skill level, while offering intricate and beautiful designs that appeal to both beginners and seasoned quilters alike. So, what has happened to Legit Kits since Mike’s appearance on Shark Tank Season 16? Let’s dive into the details and discover how this innovative company has evolved.
Quick Overview of Legit Kits After Shark Tank
In Shark Tank Season 16, Mike O’Dell entered the tank seeking $150,000 for 5% equity in his company, Legit Kits. He was offering a unique proposition: vibrant, easy-to-follow quilt kits that appeal to all levels of quilters. After a compelling pitch, Mike struck a deal with Kevin O’Leary, who offered him $150,000 for 5% equity and a $10 royalty per unit sold for the business’s life.
Since this appearance, Legit Kits has experienced rapid growth and evolution. The company expanded to a much larger facility, allowing them to meet the increasing demand for their kits. They’ve developed nearly fifty distinct quilt designs, including fan favourites such as “Big G the Giraffe” and “Legit Tiger”, which have become some of their best-selling patterns. But the growth doesn’t stop there. Legit Kits has also launched a “Block of the Month” program that encourages customers to continuously engage with the brand and try new designs. It has also established a network of certified instructors who help guide customers through quilting.
Key Takeaways:
- Legit Kits offers vibrant, easy-to-follow quilt kits for all skill levels, making quilting accessible and fun.
- Founded by Mike O’Dell, the company has rapidly grown since appearing on Shark Tank Season 16, with a deal from Kevin O’Leary for $150,000 and a $10 royalty per unit sold.
- The company expanded into a threefold larger facility to meet growing demand and introduced nearly 50 unique quilt designs.
- Legit Kits has launched a “Block of the Month” program and built a community of certified instructors to support its customers.
- Since its appearance on Shark Tank, Legit Kits has experienced rapid growth, reaching $1 million in sales by 2023 and planning for further expansion in 2025.
Legit Kits Networth 2024
As of 2024, Legit Kits‘ net worth is difficult to estimate precisely without public financial data. However, based on the available information, the company has experienced significant growth since its appearance on Shark Tank in 2023. By 2023, Legit Kits hit $1 million in revenue, which indicates solid growth from its early years. The company has expanded its operations into a larger facility to meet growing demand, developed nearly 50 unique quilt designs, and launched successful marketing programs like the “Block of the Month” program
Legit Kits Networth 2025
As of 2025, Legit Kits will likely experience further growth and a higher valuation due to its strong expansion efforts and consistent revenue growth. The company has made significant strides since its appearance on Shark Tank, with $1 million in sales by 2023, a larger facility to meet demand, and nearly 50 unique quilt designs in its portfolio.
Shark Tank Legit Kits Pitch
Entrepreneur: Mike O’Dell
Business: Quilt Kits
Ask: $150,000 for 5% equity
Outcome: $150,000 for 5% equity, plus a $10 royalty per unit sold forever
Investor: Kevin O’Leary
Mike O’Dell entered the Shark Tank to introduce Legit Kits, his innovative line of vibrant quilt kits designed to make quilting easier and more accessible for everyone. He explained that his kits bring a modern twist to this traditional craft, offering intricate and colorful designs that appeal to newcomers and experienced quilters alike.
Legit Kits stands out by providing high-quality quilting kits that come with everything needed to complete a beautiful quilt: detailed patterns, over 100 fabric colors, and transparent, step-by-step instructions. This allows people of all skill levels to create stunning, detailed quilts without the complexity typically associated with quilting.
Launched in 2020, Legit Kits earned $30,000 in its first year. As the business gained popularity, revenue soared to $140,000 in 2021, reaching $400,000 in 2022 and hitting $1 million in 2023. However, despite the rapid growth, Mike revealed that while the business had an 8.7% profit margin in 2023, it was operating at a break-even point in 2024 due to significant investments, including a new facility and $350,000 in inventory.
During the pitch, Mike revealed that Facebook ads were his primary customer acquisition method, costing $17 per customer. Despite some imperfections in his advertising strategy, he achieved a solid 3.5x return on ad spend, turning a $3,000 investment into $10,000 in sales. Mike also emphasized that the quilting industry was more popular than many realized, with over 11 million dedicated quilters in the U.S.
Guest shark Jamie Lima raised concerns about managing the company’s extensive inventory, which included 60 different product SKUs. She questioned whether Mike had enough data to keep track of such a large and diverse inventory. Mike assured her that Legit Kits uses Shopify to manage sales data and produces kits in batches to control costs effectively.
Kevin O’Leary honed in on the business’s financials and asked about the cost and pricing of the kits. Mike explained that the large kits cost $125 to produce and are sold for $399. All kits are manufactured in-house at their expanded facility to support scalability.
Seeing potential in the quilting business, Kevin offered Mike $150,000 for a 5% stake in the company and a $10 royalty per unit sold indefinitely. While Mark Cuban wasn’t interested and dropped out, Barbara Corcoran admired Mike’s passion but didn’t feel connected to the product and passed on the deal. Lori Greiner shared her concerns about inventory risks and decided not to invest, while Jamie Lima also had reservations about the company’s inventory management and opted out.
Ultimately, Mike accepted Kevin O’Leary’s offer, securing the investment needed to scale Legit Kits and further grow the business.
Why Legit Kits is Revolutionizing the Quilting Industry
Quilting, a hobby passed down through generations, often has a steep learning curve for newcomers. Legit Kits is addressing this challenge by creating simple yet striking quilt kits that appeal to a wide range of people, including those who may have previously felt overwhelmed by the complexity of traditional quilting. What makes Legit Kits stand out is their commitment to making quilting accessible, enjoyable, and rewarding for everyone. Mike’s vision was to create quilting kits that didn’t just produce the typical “boring” designs but vibrant, fun, and eye-catching patterns that quilters of any level could quickly put together.
The Concept Behind Legit Kits
Each Legit Kit includes:
- High-quality fabric (over 100 shades available)
- Step-by-step instructions that guide quilters through every part of the process
- Easy-to-follow patterns designed to help anyone create beautiful and intricate quilts
- The kits also provide everything necessary to make a quilt, ensuring customers don’t have to worry about sourcing additional materials.
The artistry matches the simplicity of the kit in the designs. The patterns are vibrant and full of colour and cater to various tastes. For instance, “Big G the Giraffe” is a playful design loved by families, while the “Legit Tiger” appeals to those who want something a little more striking.
The variety of patterns available means that customers can express their creativity through quilting without feeling overwhelmed. Whether making quilts for babies, special occasions, or fun, Legit Kits has made quilting approachable and enjoyable for a broad audience.
Comprehensive Approach to Customer Experience
Legit Kits aims to create a comprehensive and supportive experience for its customers beyond selling quilting kits. Through various channels, Legit Kits has built a thriving community of quilters. Legit Kits has worked hard to build a strong customer base that feels supported and appreciated, from its website to social media and even its Block of the Month program.
One of the standout features of the Legit Kits experience is the ability for customers to share their work with the larger quilting community. Customers can showcase their finished quilts through social media and the company’s website, allowing for inspiration, feedback, and connection with fellow quilters. This sense of community makes Legit Kits more than just a business—it’s a place for quilters to grow, learn, and share their love for the craft.
Legit Kits’ Performance After Shark Tank
The initial performance of Legit Kits since its Shark Tank appearance has been remarkable. The investment from Kevin O’Leary helped the business expand in several key ways. Let’s break down how Legit Kits has evolved since securing that deal:
Expanding Capacity and Scaling Production
One of the first steps Mike took after his appearance on Shark Tank was to scale up his operations to meet the growing demand for his products. Legit Kits relocated to a new facility three times the size of its original space. This expansion enabled them to streamline production and manage larger volumes of orders. This step was crucial in supporting the business’s growth and ensuring that it could fulfil orders without compromising the quality of its products.
New Designs and Offerings
The company also focused on expanding its product line, offering even more exciting designs for its customers. Since their appearance on Shark Tank, Legit Kits has introduced nearly fifty unique quilt designs, ranging from fun animals like giraffes and tigers to more abstract, modern patterns. This diverse range of designs means that Legit Kits can appeal to a wide variety of customers, whether they’re looking for a whimsical pattern or something more contemporary and sophisticated.
Moreover, introducing the “Block of the Month” program allows customers to receive new patterns and challenges each month, keeping them engaged and excited to continue quilting. This subscription model also helps create a steady revenue stream for the company, making it easier to forecast demand and plan production.
Customer Education and Community
Another significant development for Legit Kits has been creating a certified instructor network. The company now works with expert quilters who teach customers how to use their kits and get the best results from each design. This initiative helps quilters build their skills and strengthens the relationship between the company and its customers.
Legit Kits has also tried to engage customers directly through social media platforms and the company website, where customers can post their creations and participate in quilting challenges. These features have helped to create a community-driven atmosphere, which is essential for any craft-based business.
The Financial Impact and Growth Trajectory
Despite facing challenges in 2024, such as investing heavily in inventory and production capacity, Legit Kits are on a solid growth trajectory. While Mike admitted that 2024 was a revenue-neutral year, he remains optimistic about the future, projecting a return to profitability in 2025 as the company leverages its larger facility and expanded product offerings.
Key Financial Milestones:
- 2020: $30,000 in sales
- 2021: $140,000 in sales
- 2022: $400,000 in sales
- 2023: $1 million in sales
- 2024: Revenue-neutral due to heavy investments in inventory and scaling
The Role of Marketing and Customer Acquisition
Facebook ads have been a cornerstone of Legit Kits’ marketing strategy. Mike revealed that his $17 cost per customer on Facebook ads has yielded a 3.5x return on ad spend, meaning every $3,000 spent on ads generates $10,000 in sales. This kind of effective marketing strategy has played a significant role in the company’s success, as it allows Legit Kits to reach a larger audience while keeping customer acquisition costs manageable.
The Future of Legit Kits
Looking ahead, Legit Kits’s future looks incredibly promising. The company is well-positioned for continued growth in the quilting industry. By focusing on product innovation, community engagement, and streamlined production, Legit Kits is set to become a household name for quilting enthusiasts. With the ongoing support from Kevin O’Leary, Legit Kits has the resources it needs to continue expanding, and Mike’s vision of making quilting accessible to everyone is bound to drive even more success.
Expanding Beyond Quilts
As the quilting industry grows and evolves, Legit Kits may expand its product offerings beyond traditional quilt kits. The company could explore other crafting areas, providing kits for other types of sewing or DIY projects. As Legit Kits continues to develop, it may also explore opportunities for partnerships with other brands in the crafting or home décor industries.
Conclusion: The Future is Bright for Legit Kits
From its humble beginnings in 2020 to its rapid expansion following its appearance on Shark Tank, Legit Kits has made a significant mark on the quilting world. Legit Kits is on track for continued success with a strong foundation in customer engagement, high-quality products, and a growing community of quilters. As it expands its product offerings and further invests in scalable operations, Legit Kits is poised to become a leader in the crafting space, offering innovative, accessible, and vibrant quilting kits that anyone can enjoy. Stay tuned as this exciting company continues to grow and inspire quilters worldwide.
For the latest updates from Shark Tank Season 16, Episode 9, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
