March 9, 2023, by Rob Merlino
Flated truck bed covers are revolutionizing the market with their innovative design, crafted from the same durable material used in inflatable stand-up paddleboards (SUPs). This unique concept was developed by entrepreneurs Ken Heove, Monique Keefer, and Ryan Guay, along with a fourth partner who did not appear in their Shark Tank pitch (Episode 1419). Launched in early 2020, Flated introduced an entirely new category of truck accessories: inflatable truck bed covers and rooftop lockers. Unlike traditional hard-shell counterparts, Flated’s products can be deflated and conveniently stored when not in use.
Net Worth
Flated’s net worth is a reflection of its growing presence in the outdoor vehicle accessories market. Since its launch in 2020, the company has gained traction through social media marketing and word-of-mouth, helping to drive significant sales. With the rise in demand for inflatable and space-saving truck accessories, Flated has positioned itself for continued expansion. While the exact valuation of the company is not publicly disclosed, its increasing sales figures and unique market niche indicate strong potential for long-term profitability.
Key Takeaways
- Innovative Design: Flated truck bed covers are made from high-quality inflatable SUP material, offering durability and ease of storage.
- Versatile Usage: Provides truck owners with a flexible alternative to hard shell caps, ideal for weekend camping trips.
- Eco-Friendly: More sustainable than traditional hard plastic covers, reducing landfill waste.
- Proven Durability: Drop-stitch construction ensures long-lasting performance, withstanding travel conditions.
- Shark Tank Outcome: While outdoor products have mixed success on the show, Mark Cuban, Daymond John, or Robert Herjavec are the most likely investors.
- Market Growth: With the rising popularity of overlanding and adventure travel, Flated is positioned for long-term profitability.
The Vision Behind Flated
The team behindFlated Truck Bed Covers has extensive experience in outdoor products and a passion for adventure. Initially, their goal was to create inflatable fishing rod holders, but that concept never materialized. Instead, they focused on developing truck accessories that provide flexibility for outdoor enthusiasts. Their products allow users to convert their vehicles for weekend camping or road trips and then easily restore them to everyday functionality.
Flated truck bed covers are made using durable drop-stitch construction, ensuring longevity and resilience. Addressing skepticism about their sturdiness, Heove even took one of the bed covers down the Colorado River after a commenter dismissed them as “pool toys.” His viral Instagram content has played a crucial role in driving sales and increasing brand awareness.
Why Flated Stands Out
One of the most significant advantages of Flated truck bed covers is their space-saving design. Unlike traditional hard plastic covers, which require ample storage space, Flated’s inflatable covers take up minimal room when deflated. Additionally, their eco-friendliness makes them a more sustainable alternative to conventional truck bed covers and rooftop lockers. As the company continues expanding its product line throughout 2023, its growth seems inevitable, especially with the rising popularity of camping and outdoor activities.
A Personal Perspective
Having owned a pickup truck with a hard-shell cap, I know firsthand how cumbersome traditional bed covers can be. Removing and reinstalling them often requires multiple people, and storing them takes up considerable garage space. Flated offers a much more convenient solution for truck owners.
Initially, I was concerned about the possibility of these covers blowing off while driving. However, after reading numerous reviews, it appears that their secure construction and attachment system eliminate this issue.
Will the Sharks Bite?
Camping-related products have had mixed success on Shark Tank. Few deals have materialized in this niche, with one notable exception—Barbara Corcoran’s investment in Boho Camper Vans in Season 11. Kevin O’Leary is unlikely to invest, as he has openly expressed his disdain for camping. Lori Greiner may also pass on the opportunity.
That leaves Mark Cuban, Daymond John, and Robert Herjavec as potential investors. Mark’s past investment in Tower Paddle Boards (Season 3) suggests he understands the market for inflatable products. However, whether that translates into a deal remains uncertain. If Flated secures an investment, it will likely come from Mark, Daymond, or Robert. However, my instinct suggests they may walk away without a deal.
Regardless of the outcome, Flated Truck Bed Covers have carved out a unique space in the outdoor and truck accessory market, offering an innovative and practical solution for adventure seekers.
Conclusion
Flated Truck Bed Covers provide an innovative, space-saving, and durable alternative to traditional truck bed covers. Their unique inflatable design offers versatility for outdoor enthusiasts who need a temporary yet reliable solution. As the brand continues to expand its product offerings, it is well-positioned for growth in the booming outdoor and camping industry. Whether or not they secure a deal on Shark Tank, Flated’s pioneering approach is set to make a lasting impact on the market.
