Doatnut, the gluten-free, low-calorie doughnut from Shark Tank, offers a guilt-free indulgence with wholesome ingredients. Try the healthy, sweet treat today!
Who doesn’t love a delicious sweet treat? Finding one that satisfies cravings without compromising on health, however, can be a challenge. That’s where Kimy’s Doatnut comes in. Created as a gluten-free, low-calorie doughnut made from simple ingredients like sweet potatoes and freshly milled oats, Doatnut offers a guilt-free indulgence. But did Kimy’s passion and innovative approach win over the Sharks? Let’s break down her Shark Tank pitch and see where the company stands today.
Key Takeaways
- Shark Tank Success: Kimy Aguirre pitched Doatnut on Shark Tank Season 16, securing a $200,000 investment for 30% equity from Mark Cuban and Lori Greiner.
- Unique Product: Doatnuts are gluten-free, dairy-free, and low-calorie doughnuts made with wholesome ingredients like sweet potatoes and freshly milled oats.
- Business Growth: Since the show, Doatnut introduced a loyalty rewards program, expanded as a vendor for Camp Pendleton, and gained media attention.
- Financial Performance: Estimated net worth of $1.5 million in 2024, projected to reach $2.5 million in 2025 with continued growth strategies.
- Future Expansion: Plans include retail partnerships, online sales growth, and subscription-based delivery options.
Doatnut Net Worth 2024 and 2025
As Doatnut continues to grow, its financial outlook is improving steadily. Based on current trends and projected sales, the estimated net worth of Doatnut in 2024 is around $1.5 million. This estimate is driven by increasing online and retail sales, strategic partnerships, and growing brand recognition following the Shark Tank exposure.
Looking ahead to 2025, with expansion efforts in place—including retail collaborations, e-commerce growth, and potential product line extensions—Doatnut’s estimated net worth is projected to reach $2.5 million. This growth will largely depend on the execution of its marketing strategies, supply chain efficiency, and continued customer engagement.
A Quick Doatnut Recap
Kimy entered Shark Tank Season 16, seeking a $100,000 investment in exchange for 10% equity in her business, Doatnut. By the end of her pitch, she successfully secured a deal with Mark Cuban and Lori Greiner, who offered $200,000 for 30% equity.
Since appearing on the show, Doatnut has strengthened its customer engagement by introducing a loyalty rewards program and expanding its business as a military vendor for Camp Pendleton, deepening its community ties. The brand’s popularity continues to rise, attracting attention from both media outlets and health-conscious consumers nationwide.
Shark Tank Investment Breakdown
| Shark | Offer |
| Mark Cuban & Lori Greiner | Accepted $200,000 for 30% equity |
| Kevin O’Leary | No offer |
| Kendra Scott | No offer |
| Daymond John | No offer |
Shark Tank Doatnut Pitch
- Entrepreneur: Kimberly “Kimy” Aguirre
- Business: Health-conscious, clean-label snack
- Asking Amount: $100,000 for 10% equity
- Final Deal: $200,000 for 30% equity
- Investing Sharks: Mark Cuban & Lori Greiner
Kimy stepped onto the Shark Tank stage with a clear mission: to transform the way people enjoy sweets by making them both nutritious and delicious. Her goal was to scale her business and make her low-sugar, gluten-free doughnuts available to a larger audience.
Doatnut is a sugar-free, gluten-free, dairy-free, and low-calorie doughnut with just 90 calories per serving. Each doughnut contains less than one gram of natural sugar, is derived from sweet potatoes, and is crafted with wholesome ingredients like fresh oats, egg whites, monk fruit, and baking powder. Designed to offer the satisfaction of a traditional dessert without the sugar crash, Doatnut impressed the Sharks with its flavour and health-conscious approach.
Kimy operates her business from a charming Little Pink Store, where freshness is key. She explained how she mills her oats daily, preserving their natural oils and enhancing the doughnuts with a rich, buttery taste.
The Sharks enjoyed the product and wanted to know more about the business’s financials. Kimy shared that each Donut costs between $0.70 and $0.80 to make and sells for $3.50, yielding a strong profit margin of 337.5% to 400%.
Kevin O’Leary suggested raising the price to $4.99 for increased profitability. However, despite the solid margins, the Sharks were concerned about the company’s revenue. Since launching in 2021, Doatnut has generated $350,000 in total sales but only reached $50,000 in revenue for the current year, raising questions about scalability.
Further adding to the challenges, Kimy disclosed that she had accumulated $70,000 in debt to sustain her business. While the Sharks admired her dedication, some felt it was a risky investment.
- Kevin O’Leary liked the product but felt the business lacked a strong growth plan, so he opted out.
- Daymond John didn’t see it as a good fit for his portfolio and also passed.
- Guest Shark Kendra Scott admired Kimy’s passion but felt she didn’t have the expertise to help the brand expand into the grocery market.
Mark Cuban and Lori Greiner saw potential and teamed up to offer $150,000 for 30% equity. Kimy countered, requesting they lower their equity stake to 20%. After some negotiation, they revised their offer to $200,000 for 30% equity, also agreeing to assist with paying down her $70,000 debt. Kimy accepted the deal.
Doatnut Update: Where Is It Now?
Following its Shark Tank appearance, Doatnut has gained traction on social media, with many customers sharing positive feedback on platforms like Twitter and Reddit.
To build customer loyalty, Kimy introduced a rewards program, allowing regular buyers to accumulate points for future discounts. Additionally, Doatnut became an official vendor for Camp Pendleton, a Marine Corps base in San Diego County, strengthening its connection with the military community.
The company continues to offer freshly baked doughnuts in various flavours, including seasonal specialities. The pricing has been adjusted to $4.50 per doughnut, with bulk purchase options available:
- Six-pack: $30
- Eight-pack: $35
- Twelve-pack: $49
For an additional $3, customers can have their orders packed in a signature pink gift bag—ideal for gifting.
Conclusion: What’s Next for Doatnut?
Doatnut has come a long way since its Shark Tank debut. With continued innovation, strategic marketing efforts, and strong investor support, the brand has the potential to scale significantly in the coming years.
The next Doatnut update will reveal how Kimy and her team navigate growth challenges, expand into new markets, and refine their product offerings to cater to an even broader audience. If the brand maintains its focus on quality, affordability, and customer engagement, Doatnut could soon become a household name in the health-conscious snack industry.
For the latest updates from Shark Tank Season 16, Episode 3, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
