CharCharms offers fun, personalized water bottle accessories like charms, straw toppers, and protectors. Discover stylish solutions to upgrade your bottle today!
During the COVID-19 lockdown, Charlotte Trecartin found herself bored at home and noticed how plain her water bottle looked, constantly getting scratched. Inspired, she created CharCharms—a line of fun, decorative accessories like stick-on hooks, charms, straw toppers, and bottle protectors to enhance the look and durability of water bottles. The idea quickly took off, resulting in millions in sales and partnerships with major retailers.
But did the sharks recognize the potential in this growing business? Let’s take a look at the CharCharms journey and pitch recap to find out.
Quick CharCharms Overview:
Charlotte appeared on Shark Tank in Season 16, pitching $300,000 in exchange for 10% equity in CharCharms. After her presentation, she left the Tank without a deal.
Since then, CharCharms has expanded its reach by launching a full product range in Target stores nationwide. The company also scaled its operations by moving into a bigger warehouse in Wheeling, IL, allowing for improved production and distribution.
Shark Tank Deals and Offers:
| Shark | Offer |
| Daymond John | Offered $300,000 for 17.5% equity. |
| Kevin O’Leary | Offered $300,000 for 20% equity. |
| Mark Cuban | No offer. |
| Kendra Scott | No offer. |
| Lori Greiner | No offer. |
Key Takeaways:
- Charlotte Trecartin created CharCharms during the COVID-19 lockdown. It offers fun and functional accessories for water bottles, such as charms, straw toppers, and protectors.
- The business grew rapidly, reaching $6 million in 2023 and aiming for $10 million by the end of 2024.
- Despite no deal from Shark Tank Season 16, CharCharms secured partnerships with major retailers like Target and Dick’s Sporting Goods.
- The company expanded its operations, moving to a larger warehouse in Wheeling, IL, to meet growing demand.
- Charlotte’s success earned her a spot on Forbes’ 30 Under 30 list in 2025.
Networth of CharCharms in 2024
As of 2024, CharCharms is estimated to have a net worth of approximately $5 million. This valuation reflects the company’s rapid growth, expanding product lines, and strong retail presence in major stores like Target and Dick’s Sporting Goods. The business has continued to scale operations, and with its increasing popularity, CharCharms is poised for even greater success in the coming years.
Networth of CharCharms in 2025
As of 2025, CharCharms is estimated to have a net worth of approximately $8 to $10 million. The company has experienced significant growth, fueled by its successful retail partnerships with major stores like Target and Dick’s Sporting Goods, along with a continued expansion of its product line.
The Birth of CharCharms: How It All Began
Charlotte Trecartin’s entrepreneurial journey began in the early days of the 2020 pandemic. Like many people during the lockdown, Charlotte spent much time at home. As she went about her daily routine, she noticed that water bottles had become an essential accessory for many people, whether used for fitness, work, or simply staying hydrated throughout the day. However, these bottles often lacked personality and were prone to scratches and damage, particularly from being tossed into bags or dropped on hard surfaces. This observation was the catalyst for the idea behind CharCharms.
Charlotte decided to create an innovative solution that would address these issues while offering a way for people to personalize their bottles. She began developing prototypes for accessories that could easily be applied to water bottles. These accessories would include charms that could be attached to the bottle, straw toppers to add flair, and protective covers to prevent scratches and damage. Each item was designed to make water bottles more fun and durable.
Her concept was simple but had the potential to cater to a broad market. Everyone from fitness enthusiasts to students and busy professionals could benefit from making their water bottles more distinctive. With the rise of social media platforms where people love sharing personalized items, CharCharms was born.
The CharCharms Pitch on Shark Tank
Pitch Recap:
Entrepreneur: Charlotte Trecartin
Business: Water bottle accessories
Ask: $300,000 for 10% equity
Outcome: No deal
Sharks: None
In 2025, Charlotte made her way to the Shark Tank stage, ready to present her business to the sharks and take it to the next level. She requested an investment of $300,000 for 10% equity in CharCharms. Her pitch highlighted the rapid growth of the business and the potential to scale.
Charlotte shared that in 2022 CharCharms generated $80,000 in revenue, and by 2023, the business had exploded, earning $250,000 for the year. She projected that the company would hit $6 million in revenue by the end of 2023 and expected to surpass $10 million by year-end 2024. These impressive numbers were largely driven by retail sales, including partnerships with major retailers like Dick’s Sporting Goods and Target.
Charlotte emphasized that the products were available in Target stores nationwide, where 17 different sets of CharCharms were sold. Her ability to secure such high-profile retail deals so early in the company’s existence made her pitch stand out to the sharks. Additionally, she explained that Dick’s Sporting Goods had placed an order for all 780 of their stores after a successful test run.
The sharks were intrigued by the product’s popularity but also concerned. One of the most significant discussions revolved around Charlotte’s cash flow. She shared that although the business grew rapidly, managing large orders and financing purchases posed a challenge. She had turned to purchase order financing, but the interest rates were high, hovering around 11%.
The Sharks’ Offers: Will They See the Value?
As Charlotte presented her business, the sharks showed interest, each considering how they could help CharCharms grow even further. Kevin O’Leary quickly offered $300,000 for 25% equity, suggesting that Charlotte focus on branding while he took charge of distribution. Daymond John saw the potential for licensing deals and offered the same amount but for 17.5% equity. Meanwhile, Mark Cuban seemed intrigued by the idea but expressed concerns over the company’s cash flow management and opted not to make an offer. Other sharks, such as Lori Greiner and Kendra Scott, also passed on the opportunity, with Lori noting her lack of experience in the tween market and Kendra feeling the product was too niche.
Despite two strong offers, Charlotte wasn’t willing to give up more than 15% equity, which was her bottom line. She countered Kevin O’Leary’s offer, suggesting 12.5% equity instead. However, Kevin stood firm at 20%, which prompted Charlotte to make a final offer to Daymond John for 15% equity. Daymond, however, did not budge and insisted on 17.5%.
Ultimately, Charlotte walked away from the negotiation table, unwilling to part with the amount of equity the sharks requested. While this was a bold move, it reflected her confidence in the future of CharCharms and her belief that she could grow the business without giving away too much control.
CharCharms After Shark Tank: The Success Continues
While Charlotte did not secure an investment from the sharks, her business has continued to thrive. Since the pitch, CharCharms has significantly expanded its product line and increased its presence in the retail market. The company has moved into a larger warehouse in Wheeling, Illinois, allowing for greater production capacity and more efficient distribution.
One of the key factors in CharCharms’ success post-Shark Tank has been its expansion into major retail outlets like Target and Dick’s Sporting Goods. These partnerships were instrumental in driving the company’s growth and enabling CharCharms to reach a wider audience. Customers can now find CharCharms products in Target stores nationwide, where the brand has a dedicated section for water bottle accessories. The products have also been featured in high-profile promotional campaigns, boosting visibility.
In addition to retail growth, CharCharms continues to perform well in online sales, where customers can purchase various accessories directly from the company’s website. CharCharms has been expanding its offerings to include new and creative accessories as part of its strategy to diversify its revenue streams. These include personalized charms, protective bottle covers, and other items that appeal to kids and adults alike.
The company’s growth has not gone unnoticed. Charlotte was recently included in Forbes’ 30 Under 30 list in 2025, acknowledging her entrepreneurial success and innovative spirit. This recognition has helped raise the profile of CharCharms, attracting even more attention from potential partners and customers.
The Products: Fun and Functional Accessories for Everyone
CharCharms offers a wide range of products designed to add fun, color, and functionality to any water bottle. Company’s most popular items include:
- Charms: These are small, colorful decorations that can be attached to the bottle for a personalized touch. They come in various shapes, including animals, letters, and symbols.
- Straw Toppers: Fun and quirky toppers that fit onto straws to add a touch of personality while keeping drinks cleaner and more enjoyable to sip.
- Bottle Boots are protective covers for the bottoms of water bottles that prevent scratches and damage from being dropped or placed on rough surfaces.
- Stick-on Hooks: These are small hooks that can be attached to water bottles, allowing users to hang their bottles from bags, desks, or other surfaces for easy access.
These products are available in several designs, with new collections regularly launched to keep the brand fresh and appealing to a wide audience. Whether someone is looking for a cute way to personalize their water bottle or simply seeking better protection for it, CharCharms has something to offer.
Challenges and Opportunities: The Road Ahead for CharCharms
While CharCharms has seen remarkable growth, the business continues to face challenges. The company operates in a competitive market, with many other brands offering similar products. CharCharms will need to continue innovating and building strong relationships with its customers and retail partners to maintain its edge.
Additionally, managing the supply chain and maintaining healthy cash flow will remain important as the business expands. Charlotte has learned to navigate these challenges by being resourceful and seeking financing options when necessary. However, as the company grows, it must find more sustainable solutions for managing larger orders and ensuring that production keeps pace with demand.
Looking ahead, CharCharms has the potential to expand even further into other retail outlets, both nationally and internationally. Collaborations with other brands and influencers can also offer opportunities to explore new product categories or offer exclusive collections.
Conclusion: CharCharms – A Success Story of Innovation and Determination
CharCharms has proven that a simple idea can lead to big success. From its humble beginnings during the pandemic to its impressive retail partnerships and recognition in Forbes’ 30 Under 30, CharCharms has shown that with creativity, perseverance, and a keen understanding of the market, it’s possible to turn a small business into a growing brand.
Despite not securing a deal on Shark Tank, Charlotte’s decision to walk away was strategic and paid off in the long run. CharCharms continues to thrive and expand, with an increasing number of customers discovering the joy of personalized, durable water bottle accessories. The future looks bright for CharCharms as it continues to evolve and make waves in the industry.
Stay tuned for more updates on CharCharms as this dynamic brand continues growing and inspiring.
For the latest updates from Shark Tank Season 16, Episode 10, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
