November 14, 2013 by Rob Merlino
Entrepreneurs and PR experts Jenn Deese and Kelley Coughlan are looking to catch the Sharks’ attention with their innovative product,Cell Phone Purse Purse Case, a stylish combination of a cell phone case and purse, featured in Shark Tank Episode 511. After a successful Kickstarter campaign in the spring of 2013 that raised over $35,000, the duo leveraged their public relations expertise to generate buzz, and their Shark Tank appearance aims to amplify the excitement.
What is the Purse Case?
The Cell Phone Purse Purse Case is designed as a versatile and trendy accessory, combining the functionality of a phone case with the convenience of a small clutch. It accommodates iPhones or Samsung Galaxy S4 devices and offers storage for essentials like cash, credit cards, and a license. With its compact design and vibrant color options—six to choose from—it’s more than just a phone case; it’s a fashion statement. At $29 each (with shipping included), the Purse Case is currently available exclusively through their website, but a deal with a Shark could quickly expand its reach.
The Appeal of the Cell Phone Purse
While I may not be in the market for a Purse Case, the women in my life—my wife and daughters—find it intriguing. It’s no surprise; accessorizing is a passion for many women, and combining practicality with style makes the Purse Case an attractive option. Whether it’s a sleek black clutch for a formal evening or a fun, colorful case for everyday use, this product taps into a growing trend of fashionable tech accessories.
I expect this product to perform well during the holiday season. With its combination of utility and style, it’s a thoughtful gift for fashion-forward women. My daughters, for instance, would be thrilled to receive one, and while my wife might use it occasionally for special events, it’s bound to appeal to women of all ages.
What Will the Sharks Think?
When it comes to the Sharks, the Cell Phone Purse Purse Case faces a mix of potential and challenges. Lori Greiner, known for her knack for spotting “hero” products, might consider investing if she sees unique value. However, the crowded market of phone case accessories could deter her. Barbara Corcoran may share similar reservations, given the competitive landscape.
As for the male Sharks, Mark Cuban will likely note the product’s susceptibility to being copied and declined. Kevin O’Leary, ever the pragmatic investor, may dismiss it outright as a risky venture in an oversaturated market. Robert Herjavec might relate to the product’s appeal due to his family dynamics but could hesitate to invest.
Final Thoughts
Even if the Sharks don’t bite, the Cell Phone Purse Purse Case has undeniable potential. My informal survey of women suggests strong interest, especially during the holidays. While market competition is fierce, the product’s clever design and practicality give it a solid foundation to succeed.
As for me, I may not carry a Cell Phone Purse Purse Case personally, but I’m ready to order three as gifts for the women in my life. The Purse Case is more than just a trendy gadget—it’s a thoughtful, stylish accessory that’s likely to win over many customers.
