Body Walking Update | Season 4

Tod Miller introduced his innovative massage service, Body Walking, on Shark Tank Season 4. His company trains specialized therapists to perform a unique technique known as “body walking,” where practitioners use handrails for balance as they walk on a client’s back.

This distinctive form of massage aims to deliver deep muscle relief in a novel way. Will Tod be able to convince the Sharks to invest in his business? Stay tuned for our Body Walking update to learn if he secured a deal!

Shark Tank Body Walking Update

Tod Miller pitched his company, Body Walking, on Shark Tank Season 4, introducing a unique form of massage therapy. The technique involved therapists walking on a client’s back, supported by freestanding handrails for stability. Although the concept raised eyebrows and elicited some lighthearted comments from the Sharks, Barbara Corcoran admitted that the massage felt surprisingly good.

However, the pitch quickly took a turn when Tod revealed that it cost $1,500 to become a licensed “body walker.” Despite this investment, the Sharks were disappointed to learn that between 2005 and 2012, Tod had only licensed 30 therapists—averaging just four per year. This slow growth and the high licensing cost led to skepticism from the Sharks, and none chose to invest in the business.

Despite the rejection, Tod’s presentation highlighted an intriguing and unconventional approach to massage therapy, even if it wasn’t enough to secure a deal on the show.

The mood in the tank shifted dramatically when Tod Miller revealed a sobering fact: between 2005 and 2012, he had only licensed 30 bodywalkers. This revelation quickly dampened the Sharks’ enthusiasm.

In an attempt to salvage the pitch, Tod emphasized his background as a triathlete, having completed multiple IronMan triathlons, and his expertise in massage therapy and athletics, which he believed validated the effectiveness of his technique. However, Mark Cuban questioned Tod’s focus, leading him to exit the pitch.

Although Barbara Corcoran enjoyed the massage, she felt the concept lacked uniqueness. Daymond John expressed disappointment over the lack of sales. Robert Herjavec pointed out that there wasn’t a solid plan in place. At the same time, Kevin O’Leary clarified that he saw nothing proprietary about the business, choosing to pass on the opportunity.

Sharks’ Feedback:

• Mark Cuban: Questioned Tod’s focus, which led to his exit from the pitch.
• Barbara Corcoran: Despite the positive experience of the massage, Barbara felt the concept lacked uniqueness.
• Daymond John: Expressed disappointment over the lack of sales.
• Robert Herjavec: Criticized the lack of a real business plan.
• Kevin O’Leary Found no proprietary value in Body Walking, leading to his decision not to invest.

Post-Shark Tank Success:

Though Tod did not secure a deal on the show, his business journey continued positively:

• The Doctors: After the episode aired, Tod was featured on The Doctors, which helped him gain recognition as a thought leader in the massage therapy industry.
• Body Walking Institute: Tod established the Body Walking Institute to train new body walkers on a larger scale, helping the business grow beyond its Shark Tank appearance.
• Current Success: Body Walking has continued to grow and is now a prominent provider of massage therapy services across the United States.

Looking Forward:

Body Walking has proven to be a success story despite the initial rejection. With ongoing growth and expansion, the future looks promising for Tod Miller’s unique massage technique. We look forward to seeing how the Body Walking story continues to evolve!