Ryan Carpenter, a Portland native and self-proclaimed “hipster,” pedals his way into the Shark Tank in episode 520 on February 21, showcasing his bike powered smoothies business, Moberi. The name “Moberi” blends “mobile food” with Oregon’s native “berries,” reflecting the fresh, locally inspired nature of his product. Carpenter started his venture in 2011 after watching videos of Guatemalan tribes using bicycles to power appliances. Inspired by their ingenuity, Carpenter created bike powered blenders and began exploring Portland’s vibrant street food scene with his unique take on smoothies.
The Journey of Moberi
Carpenter’s business began humbly, with a cooler and a single Bike Powered Smoothies blender. Over time, he grew his operation organically, raising $6,000 on Kickstarter to upgrade to a professional food cart. Initially focusing on fairs and festivals, Carpenter now boasts two permanent locations and continues to make waves with his innovative, health-focused concept.
In addition to selling smoothies, Moberi offers Bike Powered Smoothies blenders for purchase, including Schwinn-powered models and attachments for standard bicycles, allowing customers to bring the experience home.
What’s on the Menu?
Moberi’s menu features signature smoothies made from fresh, organic, and locally sourced ingredients. The flagship “Moberi Smoothie” combines strawberry, pineapple, and banana with beet, carrot, and apple juice. They also offer smoothie bowls topped with fresh fruits, honey, and granola, as well as cold-pressed juices.
The novelty of bike powered smoothies sets Moberi apart. Customers can even hop on a bike to blend their drinks, making the experience interactive and fun for all ages. This hands-on approach promotes healthy habits and engages customers, especially kids, who love the thrill of pedaling their way to a delicious treat.
A Fresh Take on Smoothies
Smoothies are a staple in many households, including my own. While most of us rely on traditional electric blenders, Moberi adds a creative, eco-friendly twist that doubles as an activity. The idea of combining fitness and food resonates with modern consumers looking for health-conscious options.
Portland’s dynamic street food scene provides the perfect backdrop for Moberi’s success. The unique concept, coupled with high-quality, organic ingredients, attracts health-conscious individuals and families alike. For children, the chance to pedal their smoothie not only entertains but also encourages physical activity and healthy eating habits.
Will the Sharks Pedal Along?
Moberi isn’t the first mobile food business to pitch to the Sharks, but its distinctive concept gives it a competitive edge. Barbara Corcoran, known for her investments in mobile food ventures like Cousins Maine Lobster, may see potential in Moberi as an addition to her portfolio.
The other Sharks, including Mark Cuban, Robert Herjavec, and Daymond John, would likely only invest if the financials are strong and Carpenter presents a clear plan for scaling the business beyond Portland. Kevin O’Leary, focused on royalties, might pass unless there’s a way to monetize each smoothie sold.
Challenges and Opportunities Bike Powered Smoothies
While mobile food businesses can face hurdles like seasonality and logistics, Moberi’s interactive and eco-friendly approach offers significant advantages. The business has the potential to expand beyond Portland into other health-conscious cities. Future growth could involve franchising, partnerships with fitness or wellness brands, or even transitioning to fixed retail locations.
Moberi’s bike powered blenders also present an opportunity for additional revenue streams. Selling these products to individuals, schools, or fitness centers could complement the smoothie business while expanding brand recognition.
Conclusion
Moberi’s bike powered smoothies offer a fresh and innovative take on a beloved staple. Ryan Carpenter’s combination of creativity, sustainability, and health-consciousness makes his business stand out in the competitive food industry. While the Sharks may be hesitant about the scalability of a niche concept, Moberi’s strong branding and customer engagement could convince them to invest.
Regardless of the outcome, Carpenter has built a business that aligns with modern values of sustainability and wellness. With the growing demand for eco-friendly and interactive dining experiences, Moberi has the potential to pedal its way to long-term success—whether or not the Sharks join the ride.
