Founders Ondrea Siniari and Marques Fernandez are fitness enthusiasts who love staying healthy but also have a sweet tooth. Their passion for nutritious indulgence led them to create Dough Bar, a brand dedicated to providing protein-rich treats without compromising on taste. Their flagship product, protein doughnuts, and their more recent protein crispy bars have gained a loyal following among health-conscious snackers.
Unlike traditional doughnuts, Dough Bar’s version is baked instead of fried, making them a lighter and healthier alternative. Each doughnut packs 11 grams of protein, making them a great post-workout snack or guilt-free treat. While a gluten-free doughnut option isn’t available yet, the team is actively working on it.
On the other hand, the Crispy Bar is already gluten-free, dairy-free, soy-free, and completely vegan. This makes it an appealing option for those with dietary restrictions. Each bar delivers 11 grams of protein and an impressive 9 grams of fiber. The launch of the Crispy Bar was made possible through a successful Kickstarter campaign, which raised over $20,000 to fund the first production run. Currently, a six-pack of Crispy Bars sells for $19.49, placing them competitively alongside other high-protein snack bars.
The Rise of the Crispy Bar
Dough Bar appears to be doubling down on promoting the Crispy Bars, likely due to their easier packaging and shipping logistics compared to the doughnuts. While the doughnuts initially put the brand on the map, the Crispy Bars offer broader market appeal with their shelf stability and dietary inclusivity.
The doughnuts, meanwhile, continue to be a staple for the brand. Baked more like bread than traditional doughnuts, they often come with a separate glaze packet, allowing consumers to customize their experience. A quick 10-15 seconds in the microwave can enhance the texture, bringing out a fresh-made taste.
Expansion Plans and Market Presence
Currently, Dough Bar primarily sells online, but the founders have ambitious goals of securing shelf space alongside mainstream protein bars in retail stores. This expansion would allow them to reach a wider audience and tap into the growing market for functional foods. A partnership with a major retailer or a strategic investor could be the key to scaling their distribution network.
My Take on Dough Bar
As I write this, I’m currently on a strict gluten-free, carb-free diet, which makes discussing doughnuts a serious test of willpower! Like most people, I enjoy a good doughnut as an occasional treat. The idea of a high-protein version that fits into a fitness-conscious lifestyle is definitely intriguing.
While I won’t be replacing my steak with a Cookies & Cream protein doughnut anytime soon, I’m eager to try Dough Bar’s offerings. If they manage to deliver a great taste while maintaining their high nutritional value, they could become a game-changer in the healthy snack market.
Will the Sharks Bite?
Dough Bar’s pitch on Shark Tank was memorable, featuring a buff bodybuilder smashing through a “brick” wall to emphasize the power of their protein-packed treats. While theatrics alone won’t sway the Sharks, the entertainment factor certainly adds to their brand appeal.
One potential hurdle could be the scrutiny of their health claims. However, similar products, such as Abs Protein Pancakes, have secured deals in the past, proving that the Sharks are open to innovative health-focused food brands. Given the rising popularity of functional snacks, Dough Bar has a solid chance of attracting investor interest.
Former baseball star Alex Rodriguez (A-Rod) has shown interest in health-focused businesses before, making him a potential bidder. However, whether the Sharks bite or not, Dough Bar’s commitment to high-protein, guilt-free indulgence gives them a promising future in the growing market for healthy alternatives to traditional sweets.
What’s Next for Dough Bar?
Dough Bar’s continued success hinges on product innovation and retail expansion. A gluten-free version of their doughnuts could significantly broaden their customer base, while strategic partnerships could accelerate their growth. If they maintain their focus on taste, nutrition, and accessibility, they have the potential to become a major player in the functional food industry.
For now, their online presence remains strong, and their community-driven approach—evidenced by their successful crowdfunding campaign—demonstrates a dedicated customer base. Whether through an investment from the Sharks or organic brand growth, Dough Bar is well-positioned to make waves in the health-conscious snack market.
Conclusion
Dough Bar has successfully carved out a niche in the functional snack market by offering innovative, protein-packed alternatives to traditional sweet treats. With a strong online presence and a growing customer base, they are poised for continued success. Whether expanding into retail or introducing new product variations, Dough Bar’s commitment to quality and nutrition makes them a brand to watch. If they can maintain their balance of taste, health benefits, and accessibility, they have the potential to revolutionize the way people enjoy indulgent snacks without guilt.
