Petite Keep offers personalized, elegant storage trunks to preserve your most cherished memories. Customize yours today for a beautiful keepsake solution!
In a world where most people rely on plastic bins and cardboard boxes to store their precious memories, Lindsay Mullenger saw an opportunity to create something that not only preserves those items but also showcases them in a beautiful, meaningful way. After recognizing that family heirlooms, baby items, wedding keepsakes, and other sentimental treasures were tossed into plain, unattractive storage bins, she decided to design something more personal—Petite Keep. These personalized storage trunks allow families to safely store their most cherished memories while adding an elegant and timeless touch to any home.
But the question is, did Lindsay secure a deal with the Sharks on Shark Tank? Let’s dive into the details of her pitch, the deal she made, and the latest updates on how her business has grown since the show aired.
Shark Jamie Lima for $400,000 in exchange for 15% equity.
Since then, Petite Keep has expanded its product offerings, including the Mini Classic Trunk designed for smaller, memorable moments. The company also introduced Quick Ship Baby Trunks and Petite Pouches, offering pre-designed options for customers looking for personalized gifts.
| Shark | Offer |
| Mark Cuban, Barbara Corcoran, and Jamie Lima | Agreed to $400,000 for 15% equity. |
| Kevin O’Leary and Jamie Lima | Proposed $400,000 for 20% equity. |
| Lori Greiner | Declined to make an offer. |
Key Takeaways
- Petite Keep creates personalized, high-quality storage trunks designed to preserve cherished memories stylishly and meaningfully.
- Lindsay Mullenger secured a deal on Shark Tank Season 16, receiving $400,000 for 15% equity from Mark Cuban, Barbara Corcoran, and Jamie Lima.
- The company has experienced significant growth, expanding its product line with the Mini Classic Trunk, Quick Ship Baby Trunks, and Petite Pouches.
- Petite Keep emphasizes customization, offering a range of design options that allow customers to create one-of-a-kind keepsakes.
- The business has gained attention through collaborations, such as a partnership with designer Samantha Varvel.
- With strong backing and continued product expansion, Petite Keep is poised for future success in the personalized storage space.
Petite Keep Networth 2024
As of 2024, Petite Keep’s estimated net worth is around $3.8 million to $5 million. The company has experienced significant growth since its appearance on Shark Tank, with sales reaching $4.5 million in 2024 and a projection of $10 million by the end of the year. The brand has expanded its product line to include the Mini Classic Trunk, Quick Ship Baby Trunks, and Petite Pouches, which have helped it capture a broader market. Additionally, strategic partnerships and increased visibility have positioned Petite Keep for continued growth and success in the coming years.
Petite Keep Networth 2025
As of 2025, Petite Keep’s estimated net worth is expected to be around $8 to $12 million. The company has shown impressive growth, with projected sales reaching $10 million by 2024. With continued product diversification, including introducing the Mini Classic Trunk, Quick Ship Baby Trunks, Petite Pouches, and strategic partnerships, Petite Keep is poised for even more significant expansion. The backing from Shark Tank investors Mark Cuban, Barbara Corcoran, and Jamie Lima has further accelerated the company’s growth, setting it up for continued success in the personalized storage market.
What is Petite Keep?
Petite Keep is a business that offers personalized, high-quality storage trunks designed to preserve life’s most treasured memories. The company’s elegant keepsake trunks are perfect for storing sentimental items such as wedding mementoes, baby clothes, christening gowns, sports memorabilia, family photos, and other precious keepsakes. The trunks are functional and stylish, boasting customizable exteriors and soft interiors that ensure the items stored inside are well-protected.
Petite Keep’s focus on personalization sets it apart from other storage options. Customers can choose from a wide array of design options to create a trunk that reflects their unique style and preserves their most important memories in a practical and aesthetically pleasing way. The customization process is easy; customers can see their designs as they create them, making the experience enjoyable and fulfilling.
Lindsay Mullenger, the founder of Petite Keep, entered Shark Tank in Season 16 with a vision to scale her direct-to-consumer business, reduce customer acquisition costs, and make her heirloom trunks accessible to more families. Her pitch was designed not only to showcase the quality of her product but also to highlight the emotional value it provides. The question on everyone’s mind was whether the Sharks would recognize the business’s potential and offer the support Lindsay needed to take it to the next level.
Shark Tank Petite Keep Pitch
When Lindsay Mullenger walked into the Shark Tank arena, she was looking for a $400,000 investment in exchange for 5% equity in her business. Petite Keep had experienced significant growth, and Lindsay was ready to take it further. She aimed to use the investment to scale her business, lower customer acquisition costs, and expand her reach beyond the niche market of high-end keepsake trunks.
Lindsay shared impressive sales figures with the Sharks: In its first year of operation (2020), Petite Keep made $110,000 in sales entirely through its website. By 2021, sales grew to $660,000, and by 2022 the business hit $1.7 million. In 2023, sales reached $5 million, and Lindsay projected that the company would bring in $10 million in revenue by the end of 2024.
Despite the impressive growth, Lindsay faced challenges with profit margins. In 2022, the company had a profit margin of 10.9%, yielding a profit of around $545,000. However, that figure dropped to 7.5% in 2023, resulting in a profit of approximately $375,000. She attributed this decline to increased marketing costs, as she relied on Instagram influencers and other social media strategies to promote the product.
Lindsay’s transparency about the business’s numbers and challenges helped build trust with the Sharks, but her passion for the product and her vision for the future truly captured their attention.
The Shark Tank Offers
As Lindsay presented her pitch, the Sharks were impressed by the potential of her business but had varying opinions on the product and its value. The offers from the Sharks were as follows:
- Mark Cuban: Mark was initially intrigued by the product and acknowledged Lindsay’s hard work in building the business. However, he didn’t feel personally passionate about the product and ultimately decided to exit the negotiations.
- Jamie Lima (Guest Shark): Jamie recognized the potential in Petite Keep and offered $400,000 for 10% equity, contingent upon Lindsay getting another Shark on board. Jamie believed the product had great potential but wanted to ensure a strategic partner was involved.
- Kevin O’Leary: Kevin saw the potential for growth in the business and was interested in helping improve customer acquisition costs and marketing efficiency. He offered to partner with Jamie, proposing $400,000 for 20% equity, with each Shark taking a 10% stake in the business.
- Barbara Corcoran: While Barbara admired Lindsay’s entrepreneurial spirit and success, she felt she had already achieved everything she wanted and didn’t need another partner. As a result, she declined to make an offer.
- Lori Greiner: Lori praised Lindsay for her creativity and business acumen but ultimately felt that the equity stake Lindsay was asking for was too high for the value she could bring. As a result, she chose to pass on the deal.
The Negotiation and Final Deal
After hearing the offers, Lindsay took a moment to reflect on her options. She was confident in the future of her business, especially with her $17 million sales projection for the following year. She countered Kevin and Jamie’s offer, asking for $600,000 for 12% equity. However, Kevin and Jamie were firm with their terms and refused to budge on their original offer.
In a surprising twist, Mark Cuban and Barbara Corcoran re-entered the negotiations, offering $400,000 for 15% equity. The deal would be split equally between the two Sharks, each taking 5%. After some discussion and negotiation, Lindsay accepted the offer from Mark, Barbara, and Jamie. The deal was finalized: $400,000 for 15% equity in the business, with Mark and Barbara each taking a 5% stake.
The Impact of the Deal on Petite Keep’s Growth
Since appearing on Shark Tank, Petite Keep has experienced significant growth and expansion. The partnership with Mark Cuban, Barbara Corcoran, and Jamie Lima has proven invaluable, as each Shark brought different expertise and resources. Together, they have helped Lindsay scale her business in a previously impossible way.
Product diversification is one key area in which the business has grown. Petite Keep introduced the Mini Classic Trunk, which is designed for life’s smaller moments. This makes it ideal for customers who may not need a large storage trunk but still want to preserve meaningful memories. This new product line has expanded the company’s reach and attracted new customers looking for more compact, affordable options.
In addition to the Mini Classic Trunk, Petite Keep launched Quick Ship Baby Trunks and Petite Pouches, which offer pre-customized options for customers seeking personalized gifts. These new products have been especially popular for baby showers, birthdays, and other special occasions. The ability to quickly ship personalized products has made Petite Keep more competitive in the marketplace, as customers can now receive their customized trunks faster than ever before.
Furthermore, Petite Keep has engaged in high-profile collaborations, such as a collection with designer Samantha Varvel. This collaboration has allowed the brand to reach a wider audience and gain recognition in the fashion and design communities. Customers can find a range of personalized keepsake trunks on the Petite Keep website, and the brand’s visibility has continued to grow.
The Future of Petite Keep
With the Sharks’ support, Petite Keep is poised to continue its growth trajectory. The company has a strong foundation, a passionate customer base, and a clear vision for the future. Lindsay Mullenger’s commitment to creating meaningful products that help families preserve their memories has resonated with consumers, and the addition of new product lines and collaborations will only increase the company’s success.
Looking ahead, Petite Keep is exploring new expansion opportunities in terms of product offerings and market reach. The company is considering partnerships with large retailers and exploring ways to scale its operations even further. Additionally, Lindsay and her team are working on enhancing the customer experience by introducing new features to the website, such as interactive design tools and an even broader selection of customization options.
Conclusion: A Success Story on Shark Tank
Petite Keep’s appearance on Shark Tank marked a pivotal moment in the company’s journey, and the deal with Mark Cuban, Barbara Corcoran, and Jamie Lima has had a lasting impact on its growth. From expanding product offerings to engaging in high-profile collaborations, the brand has continued to thrive and attract new customers. Lindsay Mullenger’s vision of creating beautiful, personalized storage trunks has resonated with families nationwide. With the Sharks’ support, there’s no telling how far the company can go.
As we look forward to the next update, it’s clear that Petite Keep is on track to become a household name for anyone looking to preserve their most precious memories functionally and beautifully.
For the latest updates from Shark Tank Season 16, Episode 9, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
