Bro Glo self-tanner offers men a natural, streak-free tan with a mess-free, easy application. Achieve a perfect glow without the hassle!
Bro Glo, a self-tanner brand designed specifically for men, became the talk of the town after its appearance on Shark Tank Season 16. Founded by Jaron Nalewak, Tom Phillips, and Joe McDevitt, the company was born out of Jaron’s personal experience during his honeymoon in Antigua. The nickname “Mayonnaise” from locals, given his pale skin compared to his wife’s bronzed tan, led Jaron to create a Bro glo self-tanner that would appeal to men who want a natural, easy-to-apply tan without the mess and hassle of traditional tanning products. What began as a personal frustration became a booming business that earned attention from some of the most prominent investors in the world.
In this comprehensive update, we’ll dive into Bro Glo self-tanner’s history, the Shark Tank pitch, what happened after its appearance, and the factors that made it a standout brand in the male grooming market.
Quick Overview:
Bro Glo self-tanner’s journey began when Jaron, Tom, and Joe appeared on Shark Tank Season 16, seeking $200,000 for 5% equity in their self-tanner business. After a compelling pitch, they closed a deal with Mark Cuban for $200,000 in exchange for 10% equity.
After their appearance, Bro Glo saw a significant increase in sales. They also introduced a “Shark Tank Starter Bundle” featuring their most popular products.
| Shark | Offer |
| Mark Cuban | Accepted the offer of $200,000 for 10% equity. |
| Kevin O’Leary | Offered $200,000 for 5% equity, plus a $1 royalty per unit until he recouped $1,000,000. |
| Lori Greiner | Offered $200,000, split as $100,000 cash and $100,000 as a loan, with a $0.50 royalty per unit until the investment was paid back, for 10% equity. |
| Robert Herjavec | No offer |
| Daniel Lubetzky | No offer |
Key Takeaways:
- Bro Glo is a self-tanner designed specifically for men. It offers a natural, streak-free tan without mess or harsh chemicals.
- Founded by Jaron Nalewak, Tom Phillips, and Joe McDevitt, the brand gained significant exposure and growth after appearing on Shark Tank Season 16.
- The company secured a $200,000 investment from Mark Cuban for 10% equity, which allowed it to scale its direct-to-consumer business.
- Bro Glo’s product line includes self-tanners and grooming essentials. It focuses on precise, water-based formulas that cater to men’s unique skin care needs.
- The company saw a dramatic boost in sales after the Shark Tank appearance, with revenue reaching nearly $3.1 million in 2023.
- Future growth includes expanding beyond tanning products into the broader male grooming market, with Mark Cuban’s support playing a key role in their strategic expansion.
Bro Glo Self-Tanner Networth in 2024
As of 2024, Bro Glo Self Tanner is estimated to have a net worth of approximately $3 to $4 million. The brand has seen impressive growth since its launch, especially following its appearance on Shark Tank in 2023. With continued expansion in the male grooming market, strong sales growth, and the backing of investor Mark Cuban, the company’s valuation has likely increased as it builds its customer base and expands its product line..
Bro Glo Self-Tanner Networth in 2025
As of 2025, Bro Glo Self Tanner is estimated to have a net worth of around $6 to $8 million. The brand’s continued growth, successful expansion into the male grooming market, and support from investor Mark Cuban are key factors contributing to its rising valuation. With increasing sales and a growing customer base, Bro Glo self tanner’s value is expected to continue to rise as it solidifies its presence in the self-tanning and grooming industry.
The Birth of Bro Glo Self-Tanner: From Humble Beginnings to Business Idea
Jaron, Tom, and Joe had a clear mission when they set out to create Bro Glo: to simplify self-tanning for men while ensuring a natural-looking, streak-free tan that doesn’t leave residue or damage clothes and sheets. Before launching Bro Glo, Jaron had tried multiple self-tanners but was disappointed with the results. Many left his skin either orange, blotchy, or sticky—none ideal for someone seeking a simple, natural-looking tan.
The frustration was real. Self-tanning products were predominantly marketed toward women, and men had limited options, often feeling excluded from the beauty industry’s most popular trends. Inspired by the need for an easy, no-fuss tanning solution, Jaron set out to create a product tailored to men’s unique needs, a solution that would be effective, comfortable, and safe to use. After much research, Bro Glo was born, providing men with a clear, easy-to-apply self-tanner that dried quickly and gave them a natural, healthy glow.
The key ingredient in Bro Glo self-tanner’s formula is DHA (dihydroxyacetone), a sugar-derived compound that reacts with the skin’s amino acids to produce a tan. With a water-based formula, Bro Glo offers an alternative to the harsh chemicals in many other tanning products, making it suitable for men with sensitive skin. The precise formula ensures no mess, no streaks, or unwanted colour transfer.
Shark Tank Bro Glo Pitch
When Jaron, Tom, and Joe entered the Shark Tank arena, they sought $200,000 for a 5% equity stake in their company. They knew the stakes were high but were confident in their product and the traction they had already gained. With Bro Glo launching in March 2021, they were already seeing significant growth, achieving $107,000 in sales in their first year. By 2022, that number had skyrocketed to $482,000, and by 2023, they were on track to hit nearly $3.1 million in revenue.
The trio emphasized that their target market was men who wanted to look good and feel confident in their skin. Their pitch showcased the simplicity and effectiveness of their self-tanner, addressing the common pain points men have with traditional tanning products: the streaks, the mess, and the harsh chemicals. Bro Glo stood out because it was a grooming solution catering specifically to the male market, a niche overlooked mainly in the beauty and skincare industry.
As the pitch progressed, the entrepreneurs detailed the production costs, pricing structure, and business model. The cost of their Shark Tank Starter Bundle, which includes a body tanner, face tanner, and an application mitt, was just $6.96 to produce, with the bundle retailing for $59. The average customer order was $53, and the customer acquisition cost was $20.05. These figures showed a healthy profit margin and highlighted Bro Glo’s potential for growth.
The Shark Tank Offers: The Deal That Changed Everything
Despite some scepticism from the sharks, Bro Glo’s founders received multiple investor offers. Here’s a breakdown of the offers and the final deal that the entrepreneurs chose:
- Mark Cuban: After initially passing on the opportunity, Mark Cuban re-entered negotiations, offering $200,000 for 10% equity. His offer stood out due to his extensive experience growing brands, particularly in retail. Mark also emphasized his ability to connect Bro Glo with successful brands like Mad Rabbit and Beatbox Beverages, which could help expand Bro Glo’s reach and retail presence.
- Kevin O’Leary: Kevin offered $200,000 for 5% equity, but with a twist—he also asked for a $1 royalty per unit until he recouped five times his investment. This offer was more royalty-driven, which may have been attractive for entrepreneurs looking to raise capital without giving up too much equity.
- Lori Greiner: Lori offered $200,000, structured as a split deal: $100,000 in cash and $100,000 as a loan. She also requested a $0.50 royalty per unit until her investment was repaid. In return, she sought 10% equity.
- Robert Herjavec and Daniel Lubetzky: Both investors opted out, with Robert citing a lack of fit in the negotiation.
After much deliberation, Jaron, Tom, and Joe accepted Mark Cuban’s offer of $200,000 for 10% equity. Although they initially countered with an 8% equity request, Mark held firm, and the deal was finalized at 10%.
Post-Shark Tank Success: A Surge in Sales and Brand Recognition
After airing on Shark Tank, Bro Glo experienced an immediate boost in sales. With millions of viewers tuning in, the brand garnered significant exposure, driving traffic to its website and increasing orders. It also launched a “Shark Tank Starter Bundle,” which quickly became one of its best-selling products. This bundle featured the body tanner, face tanner, and application mitt, making it an easy entry point for new customers who wanted to try the brand.
At the time of this writing, Bro Glo boasts over 100,000 satisfied customers who have used its products. The company continues to grow at an impressive rate, and its direct-to-consumer model has allowed it to engage directly with customers and receive valuable feedback. This customer-centric approach has been pivotal to its success, as it continuously refines its product offerings to meet the needs of its growing audience.
Key Factors Behind Bro Glo’s Success:
- Focused Branding: One of the key drivers of Bro Glo’s success is its clear and focused branding. By targeting men in a market dominated by women’s beauty products, Bro Glo carved out a niche that appealed directly to male consumers who had previously felt overlooked by the self-tanning industry. Their messaging is relatable, engaging, and tailored to the needs of their audience, which has contributed to strong customer loyalty.
- Effective Social Media Strategy: Bro Glo has harnessed the power of social media to build a loyal customer base. Their content-driven marketing strategy, which includes influencer partnerships and organic social media campaigns, has played a crucial role in driving traffic and increasing sales. By engaging with their audience on platforms like Instagram and TikTok, Bro Glo has created buzz and generated word-of-mouth referrals.
- High-Quality, Safe Products: Its product quality is at the heart of Bro Glo’s success. The water-based formula, free from harsh chemicals, provides a safe and effective tanning solution suitable for sensitive skin. By offering a clear, mess-free tanning experience, Bro Glo has positioned itself as a reliable, high-quality brand in a competitive market.
- Customer-Centric Approach: The company’s emphasis on customer satisfaction has paid off. With excellent customer service, easy online shopping, and a seamless return policy, Bro Glo has created a brand that consumers trust. Additionally, the founders’ willingness to listen to customer feedback and adjust their products accordingly has helped them stay ahead of the competition.
Future Plans for Bro Glo: Expanding Beyond Self-Tanners
Bro Glo’s journey doesn’t end with self-tanning products. The company plans to expand its product line and solidify its position in the broader male grooming market. The founders have expressed their desire to create an eight-—to nine-figure brand, expanding their offerings beyond tanning solutions.
In the coming years, Bro Glo may introduce additional grooming products, such as skincare solutions, hair care items, and possibly even fragrances. Their goal is to become a one-stop shop for men’s grooming, offering high-quality, effective products that cater to the needs of modern men.
With Mark Cuban’s backing and expertise, Bro Glo is poised to grow significantly. His track record in scaling brands in retail gives entrepreneurs confidence that they can reach new heights.
Conclusion: A Bright Future for Bro Glo
Bro Glo’s story is a testament to the power of innovation, market positioning, and perseverance. From personal frustration to a booming business, Jaron, Tom, and Joe have built a brand resonating with thousands of men nationwide. Their appearance on Shark Tank served as a springboard for further growth, providing the company with the needed exposure and resources to scale.
With a solid product, a loyal customer base, and Mark Cuban’s support, Bro Glo is well on its way to becoming a household name in the male grooming industry. As they continue expanding their product line and reaching new markets, it’s clear that Bro Glo’s success is only beginning.
Whether you’re looking for a self-tanner that gives you a natural glow or you’re interested in exploring their full grooming range, Bro Glo is a brand to watch. The company’s journey is an inspiring example of how innovation, authenticity, and hard work can turn a simple idea into a thriving business.
For the latest updates from Shark Tank Season 16, Episode 8, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
