Discover the unique Gnome Advent Calendar – handcrafted, festive countdown calendars for Christmas, Halloween, and more. Perfect for holiday traditions!
Jenna Hess identified a unique opportunity within the expanding advent calendar market: a need for distinct, high-quality, and captivating options that could elevate holiday traditions. This realization inspired her to create handcrafted, Scandinavian folklore-inspired gnome advent calendars to count down the days to Christmas. With $160,000 in sales powered by successful TikTok influencer partnerships, Jenna is now looking to take her business to new heights.
Will the Sharks offer her an investment? Let’s explore the details in our Gnome Advent Calendar update and recap of the pitch.
Quick Overview of What Happened to Gnome Advent Calendar After Shark Tank
Jenna appeared on Shark Tank Season 16, seeking $45,000 for 10% equity in her innovative holiday countdown calendars. Unfortunately, none of the Sharks decided to invest in her business.
However, the Gnome Advent Calendar continued to thrive post-show. After filming, the company shipped out 900 Christmas countdown calendars. Additionally, they expanded their product line and announced pre-orders for a Halloween Gnome Countdown Calendar for 2025.
| Shark | Offer |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
| Daymond John | No offer |
| Robert Herjavec | No offer |
| Lori Greiner | No offer |
Key Takeaways
- Innovative Product: Gnome Advent Calendar offers a unique, handcrafted twist on traditional holiday countdowns, featuring Scandinavian folklore-inspired gnomes.
- Strong Sales: Despite no Shark Tank deal, the brand generated $160,000 in sales through organic marketing and influencer collaborations on TikTok.
- Post-Shark Tank Success: Jenna Hess shipped 900 calendars and expanded the product line, including the launch of a Halloween Gnome Countdown Calendar for 2025.
- No Investment: The Sharks passed on investing due to concerns over market competition, scalability, and pricing models.
- Future Growth: The brand is working to scale while maintaining high-quality handcrafted products and aims to continue expanding into new holiday markets and retail opportunities.
Gnome advent calendar networth in 2024
As of 2024, the exact net worth of Gnome Advent Calendar is not publicly available. However, based on the information, the company had already generated $160,000 in sales before its appearance on Shark Tank. Post-show, the brand continued to grow, expanding its product offerings and shipping 900 calendars after airing. Given its increasing popularity on platforms like TikTok and the expansion into new holiday markets, the brand’s value could be several hundred thousand dollars in 2024.
Gnome advent calendar networth in 2025
Gnome Advent Calendar’s net worth in 2025 could range anywhere from $1 million to $2 million, depending on how well these growth strategies play out, the business’s scalability, and its ability to fend off competition. This is a rough estimate, as actual financial data and sales figures would be needed for an accurate assessment.
The Gnome Advent Calendar Pitch on Shark Tank
When Jenna Hess pitched her Gnome Advent Calendar on Shark Tank, she showcased a unique twist on the traditional advent calendar. She described her product as an exciting, interactive experience designed to create lasting memories during the holiday season. What sets the Gnome Advent Calendar apart from other advent calendars is its handcrafted gnomes, each made from high-quality fabrics. The calendars are designed to reveal a new gnome daily, sparking curiosity and excitement in children and adults.
Jenna’s brand taps into the growing trend of personalized, creative holiday traditions. The Christmas version of the Gnome Advent Calendar contains 24 gnomes, one for each day leading up to Christmas, while the Halloween version features 31 gnomes to mark the days until Halloween. Jenna also mentioned plans for other themed calendar versions, including ones for Easter and Valentine’s Day, making it a year-round product with widespread appeal.
Her pitch to the Sharks focused on the growing demand for unique, high-quality advent calendars that break away from traditional, mass-produced options. She emphasized that her calendars weren’t just about the items inside—they were designed to create a sense of joy and wonder daily, helping families build meaningful traditions together.
During her pitch, Jenna revealed that her business had been running for about 18 months and had already generated $160,000 in revenue. This success was achieved without spending any money on traditional advertising. Instead, Jenna relied on organic growth via social media, especially TikTok, where she collaborated with influencers to showcase her product and generate buzz.
The Sharks were impressed by Jenna’s revenue but had concerns regarding her business model. Her direct-to-consumer approach, which bypasses retail stores, was seen as both a strength and a potential obstacle to future growth. While this model helped keep costs down and allowed for better control over pricing, it also limited her ability to scale through traditional retail channels or form partnerships with larger retailers.
Despite these concerns, Jenna’s business was undeniably innovative and had found a niche market with a strong demand for festive, handcrafted products. So, what went wrong with the pitch?
The Sharks’ Feedback
Although Jenna impressed the Sharks with her passion and unique product, none decided to invest in her business. Here’s a breakdown of the Sharks’ reactions:
- Mark Cuban: While he acknowledged the uniqueness of the product, he felt that the price point was too low for the value Jenna was offering. He questioned whether the company could maintain profitability at such a price and declined to invest.
- Kevin O’Leary: Kevin O’Leary didn’t see the business’s scalability. Although he recognized the growth potential, he felt that Jenna’s company didn’t align with the kind of returns he typically sought, so he decided to pass on the investment.
- Robert Herjavec: Robert was initially intrigued by the idea but ultimately passed, stating that the business wasn’t the right fit for him. While he saw value in the product, he did not believe it would grow at the pace necessary to attract a substantial return on investment.
- Lori Greiner: While enthusiastic about the product, Lori Greiner felt that Jenna didn’t need her help at this stage of the business. Lori admitted she would gladly support Jenna as a customer but chose not to invest.
- Daymond John: Daymond John, who was already involved in the gnome market through an investment in Wendy’s Gnome Shop, found the market too saturated to pursue another gnome-related business. As a result, he also passed on the opportunity.
Jenna left the Shark Tank stage without a deal, but she didn’t let this setback discourage her. Instead, she focused on leveraging the show’s exposure to grow her brand even further.
Post-Shark Tank Success and Growth
Despite not securing an investment from the Sharks, the Gnome Advent Calendar experienced significant growth following the show’s airing. Here’s a closer look at the progress the company made:
- Product Shipments: Following the airing of her Shark Tank episode, Jenna shipped out 900 Christmas countdown calendars to meet customer demand. This was a clear sign of the brand’s traction and potential for further growth. The product’s uniqueness, craftsmanship, and the increasing popularity of personalized holiday traditions fueled the interest.
- Expanded Product Line: Gnome Advent Calendar expanded its offerings to include a Halloween Gnome Countdown Calendar, which was announced for pre-order in June 2025. This new product helps the company tap into the Halloween market, further establishing its brand as a year-round provider of festive countdown products.
- Marketing Strategy: Jenna continued to rely on organic marketing strategies and collaborations with TikTok influencers to promote her products. Social media platforms helped her connect with her audience more personally and engagingly without the need for traditional advertising channels.
- Growing Competition: Since Jenna’s product gained popularity, several companies have offered similar gnome-themed advent calendars. While this has created some competition in the market, Jenna remains focused on building her brand’s reputation for high-quality, handcrafted products. She works to differentiate the Gnome Advent Calendar from knockoffs by emphasizing her company’s commitment to quality, craftsmanship, and creativity.
- Future Plans: Looking ahead, Jenna plans to continue expanding the product line, potentially launching gnome-themed calendars for other holidays such as Easter, Valentine’s Day, and even Thanksgiving. She also hopes to explore larger-scale retail opportunities, although she is cautious about sacrificing the direct-to-consumer model that has served her well.
Challenges and Opportunities Ahead
Jenna faces several challenges as she looks to grow her business in the coming years. The biggest obstacle is the increasing competition in the gnome advent calendar market. As more companies enter the space, Jenna must focus on maintaining her brand’s unique identity and delivering exceptional value to her customers.
Another challenge is scaling the business without sacrificing quality. Jenna is committed to maintaining the handcrafted nature of her calendars, which is a key selling point. Finding a balance between meeting demand and ensuring consistent quality will be crucial for the company’s success.
However, these challenges also present opportunities. The growing interest in personalized holiday products and the success of the gnome advent calendar model open the door for expansion into new markets and demographics. By continuing to innovate and refine her marketing strategies, Jenna can position her business to dominate the holiday countdown market.
Conclusion
While Jenna Hess did not secure a deal on Shark Tank, her Gnome Advent Calendar brand has continued to thrive and grow. The company’s commitment to quality, creativity, and building meaningful holiday traditions has resonated with customers, and its organic marketing efforts have fueled impressive sales growth. As Jenna looks to the future, she will focus on expanding the product line, building a more substantial brand presence, and navigating the challenges of scaling a small business.
Stay tuned for more updates on the Gnome Advent Calendar journey as Jenna continues to evolve her brand and celebrate the magic of the holiday season with handcrafted gnome-themed products.
For the latest updates from Shark Tank Season 16, Episode 7, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
