Explore 1920 convertible clothing for timeless style and versatility. Design for effortless transitions from day to night!
Consumers are seeking more from their outerwear than just warmth—it must be adaptable for various daily needs. Standard jackets often fail to meet this need, leaving people with limited options when they need items like a blanket, bag, or extra storage. This realization inspired Ashley and Zach to create 1920, a brand offering convertible jackets and windbreakers that can quickly transform into bags, blankets, and pillows. The question remains: will the sharks make a deal? Here’s an update and recap of their pitch.
Key Takeaways
- 1920 is a convertible clothing brand offering jackets that transform into blankets, bags, and pillows, providing unmatched versatility for everyday needs.
- The brand was founded by Ashley and Zach Sankar. They pitched their innovative products on Shark Tank Season 16 and secured a deal with Robert Herjavec for $250,000 in exchange for 25% equity.
- 1920 convertible clothing operates with a direct-to-consumer model, leveraging organic social media marketing for growth without relying on paid advertising.
- The company emphasizes inclusivity, offering a wide range of sizes from S to 5X to cater to a diverse customer base.
- Since their Shark Tank appearance, 1920 convertible clothing experienced a significant surge in sales and website traffic, capitalizing on the exposure with limited-time discounts.
- With a strong focus on quality, innovation, and customer engagement, 1920 convertible clothing is poised for continued growth and success in the competitive fashion industry.
1920 convertible clothing Net Worth for 2024 and 2025:
- 2024: With projected sales of $750,000 and assuming consistent profit margins, 1920 convertible clothing could have an estimated valuation of between $3 million and $5 million. This assumes they maintain their sales momentum and expand their customer base successfully.
- 2025: If the brand continues to grow at a similar rate, reaches a broader audience, and scales effectively, 1920 could see its valuation increase to somewhere between $8 million to $10 million or more, particularly if they expand product offerings or scale up distribution.
Quick Overview:
Ashley and Zach appeared on Shark Tank in Season 16, asking for $250,000 in exchange for 10% equity in their convertible clothing brand. After their pitch, they successfully struck a deal with Robert Herjavec for $250,000 in exchange for 25% equity.
1920 convertible clothing Update After Shark Tank:
The company saw a significant boost in sales after their Shark Tank appearance, leveraging the exposure by offering a 30% discount to attract more customers.
Shark Tank Outcome:
| Shark | Result |
| Robert Herjavec | Agreed to invest $250,000 for 25% equity |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Daniel Lubetzky | No offer |
The 1920 convertible clothing Pitch
Pitch Recap:
- Entrepreneurs: Ashley and Zach Sankar
- Business: Convertible fashion brand
- Ask: $250,000 for 10% equity
- Result: $250,000 for 25% equity from Robert Herjavec
When Ashley and Zach appeared on Shark Tank, they sought to secure $250,000 to boost inventory and fulfil the growing demand for their products. At the time of their pitch, the brand had already seen a surge in interest, primarily due to viral social media campaigns showcasing their jackets’ multifunctional nature.
Their pitch was clear and concise. The Sankars presented their product lineup, highlighting how their jackets could easily convert into various forms, such as a travel pillow, blanket, or tote bag. They emphasized their direct-to-consumer business model, which allowed them to reach a large audience without relying on expensive paid advertising. Instead, they had grown their brand through organic social media marketing, engaging millions of viewers with compelling content.
The couple initially asked for $250,000 for 10% equity in their company. While the pitch was strong, the sharks quickly pointed out a few key challenges that needed addressing. These included the brand’s understanding of accounting and cash flow management and the competitive nature of the outerwear industry.
The Shark Tank Negotiations: What Happened Next?
Despite the challenges, 1920 convertible clothing impressed the sharks with their product innovation, passion, and determination. After some back-and-forth negotiations, the couple landed a deal with Robert Herjavec, who offered them $250,000 in exchange for 25% equity in the company. Robert was drawn to the entrepreneurs’ resilience and believed in their potential to build something great together.
impressed the sharks with their product innovation, passion, and determination. After some back-and-forth negotiations, the couple landed a deal with Robert Herjavec, who offered them $250,000 in exchange for 25% equity in the company. Robert was drawn to the entrepreneurs’ resilience and believed in their potential to build something great together.
Kevin O’Leary offered $250,000 but for 30% equity at one point, citing concerns about the couple’s commitment to the business. However, Robert’s offer was more appealing, as he recognized the value of their product and the passion they brought to the table.
Mark Cuban, on the other hand, was concerned about the couple’s understanding of accounting and cash flow management, which led him to withdraw from the deal. Guest shark Daniel Lubetzky also declined the investment, citing the competitive nature of the industry.
However, Robert’s offer marked a pivotal moment in the 1920s journey. The couple accepted the terms of the deal, and with Robert’s backing, they were poised for significant growth.
Post-Shark Tank: How 1920 Grew After the Show
One of the most notable impacts of 1920’s appearance on Shark Tank was the immediate surge in sales. Within 12 hours of the episode airing, the company saw a major uptick in website traffic and a significant boost in sales. The exposure brought thousands of new customers to the brand, eager to purchase the versatile outerwear showcased on the show.
To capitalize on the increased demand, 1920 convertible clothing offered a limited-time 30% discount for customers who had watched the show. This promotional offer further incentivized potential buyers to act quickly and made 1920’s products even more accessible.
To manage the surge in orders, the company communicated clear expectations regarding shipping times, letting customers know that orders would be delivered by late November to early December. This transparency helped maintain customer trust and ensured their expectations aligned with the company’s capabilities.
What Sets 1920 Apart? The Power of Versatility in Fashion
In a crowded and competitive market, the 1920s focus on versatility set it apart from other outerwear brands. Many companies offer high-quality jackets, but few can provide the level of adaptability that 1920 convertible clothing delivers.
Their jackets aren’t just stylish—they are designed to meet the needs of modern consumers who require functionality. For example, the 1920s signature Classic Mid Puffer Jacket can be transformed into a pillow or blanket, making it perfect for long trips or outdoor activities. This unique selling point has resonated with diverse customers, including travellers, urban dwellers, and families looking for easy-to-carry, multipurpose products.
The Business Model: Direct-to-Consumer with Limited Edition Drops
One of the core elements of the 1920 convertible clothing’s success was the company’s direct-to-consumer (DTC) business model. By cutting out intermediaries, the company could offer high-quality products at competitive prices while maintaining a closer connection with its customers. This approach has allowed it to build a loyal fanbase and engage with its audience directly through social media and email marketing.
Furthermore, 1920 has adopted a limited-edition product drop strategy, releasing new products only four times a year. This creates a sense of urgency and exclusivity, with each drop selling out quickly due to high demand. Limited-edition drops also encourage repeat purchases and build anticipation, as customers eagerly await the next release.
This model has been incredibly effective in driving engagement and sales, as it creates a buzz around each product drop and fosters excitement within the brand’s community.
Financials: Growth and Profitability
When Ashley and Zach first launched in 1920, they had modest expectations. Their initial monthly revenue in December 2022 was $78,000; by the end of 2023, they had accumulated $269,000 in sales. By 2024, the couple aimed for $750,000 in sales, with projected profits of $350,000.
Despite the challenges of scaling, the company has remained focused on reinvesting profits into production and development. Their dedication to maintaining high-quality products while managing cash flow constraints has helped ensure long-term sustainability.
The production cost of 1920 convertible clothing jackets ranges between $65 and $70, while the retail price of a Classic Mid Puffer Jacket is $298. This pricing structure allows for healthy profit margins, although exact figures on the margins themselves remain undisclosed. Nonetheless, the company’s focus on offering versatile, high-quality outerwear has enabled it to carve out a niche in the highly competitive fashion industry.
A Commitment to Inclusivity: Size and Accessibility
Another aspect of the 1920s success was its commitment to inclusivity. The brand offers a wide range of sizes, from S to 5X, ensuring their products are accessible to a broad and diverse customer base. In an industry where size inclusivity can often be overlooked, 1920 convertible clothing stands out by catering to individuals of all shapes and sizes. This dedication to inclusivity has helped the company attract a loyal following and position itself as a forward-thinking brand that values diversity.
The Future of 1920: What’s Next?
With Robert Herjavec on board as an investor, the future looks bright for 1920 convertible clothing. The brand continues expanding its reach, focusing on building its customer base and improving product offerings. The company plans to release new products, expand its distribution channels, and continue utilizing social media and organic marketing to drive sales.
As the demand for functional, versatile outerwear grows, 1920 convertible clothing is well-positioned to become a leading player in the fashion industry. The company’s focus on innovation, inclusivity, and high-quality products ensures that it will remain relevant and continue to thrive in the future.
Conclusion: The Evolution of 1920 convertible clothing
From a viral pitch on Shark Tank to a thriving business with a growing customer base, 1920 convertible clothing has demonstrated a demand for clothing that is stylish and adaptable to various daily needs. Ashley and Zach’s vision and commitment to innovation and inclusivity have set the stage for continued success.
As they continue to expand, 1920 will remain at the forefront of the fashion industry, offering consumers a unique blend of comfort, functionality, and style. Whether you’re looking for a jacket that doubles as a blanket or a versatile travel pillow, 1920 convertible clothing is the brand that meets your needs in the most innovative way possible.
For the latest updates from Shark Tank Season 16, Episode 4, explore the links below:
Before you go, make sure to check out our list of all the Shark Tank Season 16 products.
